Taco Bell's Quesalupa Craze Comes to Canada

First ever cheesy stuffed shell has arrived and Canadians willing to trade just about anything to taste it first!

VAUGHAN, ON, May 2, 2016 /CNW/ - Canadian cheese lovers rejoice! The much-anticipated Quesalupa is now available in Canada. What's a Quesalupa? Quite simply, it's Taco Bell's latest innovation that combines two fan favourites – the Chalupa and the Quesadilla – into one delicious item with a new, cheesy interior. The crispy fried shell is filled with melted pepper jack, topped with seasoned beef, cool reduced-fat sour cream, crisp shredded lettuce, cheddar cheese and diced ripe tomatoes.

Since announced in the U.S. in February, Canadians have taken to social media, leaving thousands of tweets, comments and pleas for Taco Bell's epic new menu item to head North, and today, the company's first ever product made with a cheesy stuffed shell arrives in Taco Bell stores across Canada.

A Cheesy Trade
Think the Quesalupa sounds delicious? So does the rest of the country! In fact, when Canadians were polled in a national survey* on what they would do to get their hands on it first, almost half of those asked said they'd be willing to trade something they own for the privilege!

Canadians were so tempted by the cheesy goodness, and here are some of the items that were offered up: 

  • "My girlfriend" (Manitoba)
  • "My entire vinyl collection" (British Columbia)
  • "My ex's classic car" (Ontario)
  • "My PS3" (Ontario)
  • "My next vacation day" (Ontario)

"We know Canadians love Taco Bell but wow, was it amazing to see just how far they'd go to get a bite of the Quesalupa before the rest of the country!, said Veronica Castillo, Head of Marketing and R&D for Taco Bell Canada. "Some of the offers were quite unexpected – like family members and prized possessions. Needless to say, we're thrilled about the enthusiasm our fans have for our latest innovation and are excited to bring the Quesalupa to Canada today – no trades needed!"  

A Fan Affair
Taco Bell is known as a brand well in touch with its fans, engaging with them on a regular basis to help make menu decisions. The launch of the Quesalupa is no exception. In fact, to celebrate this epic creation, Taco Bell took to social media with a casting call inviting fans across Canada to participate in a series of videos to help launch the product on Taco Bell's social channels.  These videos debuted with a teaser on April 27th and focus on the cheesy goodness of the Quesalupa while transforming fans into the cheesiest version of themselves.

Starting today, cheesy videos featuring Taco Bell fans and the Quesalupa are rolling out in a series of videos, photos and social media posts. The 60-second version here is a taste of what consumers can expect to see.

The Quesalupa will be in Taco Bell Canada stores nationwide for a limited time at a retail price of $4.99. Cheese lovers can visit www.TacoBell.ca, and tag #Quesalupa on any of our Canadian social channels - @TacoBellCanada on Twitter, Taco Bell Canada on Facebook, TACOBELLCANADA on Snapchat or on Instagram @tacobellcanada.

About Taco Bell Canada
Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more. Across North America, Taco Bell serves more than 40 million customers per week and there are nearly 200 locations in Canada. For locations, information on Taco Bell and to chat with Taco Bell fans, visit us online at our new  website www.tacobell.ca or any of our other social channels including on Facebook at www.facebook.com/tacobellcanada, Twitter @TacoBellCanada, on Snapchat TACOBELLCANADA or on Instagram @tacobellcanada

*Research conducted by MARU/VCR&C of 1500 Canadians age 18 and over, balanced to Stats Canada information. The comments are based on those that find Quesalupa appealing and are willing to trade something they own in return for being the first Canadian to try it.

SOURCE Taco Bell

Image with caption: "Taco Bell's Quesalupa Craze Comes to Canada (CNW Group/Taco Bell)". Image available at: http://photos.newswire.ca/images/download/20160502_C3304_PHOTO_EN_679387.jpg

Image with caption: "Taco Bell's Quesalupa Craze Comes to Canada (CNW Group/Taco Bell)". Image available at: http://photos.newswire.ca/images/download/20160502_C3304_PHOTO_EN_679389.jpg

Image with caption: "Taco Bell (CNW Group/Taco Bell)". Image available at: http://photos.newswire.ca/images/download/20160502_C3304_PHOTO_EN_679391.jpg

For further information: Rosie Shipton, Edelman Canada, Rosie.Shipton@edelman.com, 416 849-1505


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