Seasoned Industry Executive takes on Expanded Role
OTTAWA, March 30 /CNW Telbec/ - T-Base Communications the leading provider of secure and private alternate format customer communications today announced the appointment of Mr. Jeff Potts as President and Chief Executive Officer. The appointment of Mr. Potts rounds out the company's new management team, setting the company up to pursue the next phase of growth.
The appointment will be effective March 31, 2010 and represents the final step in a three-year succession plan created by current CEO, Sharlyn Ayotte, who has led T-Base since its inception in 1993. Ayotte, company founder and industry visionary, assumes the role of Chief Strategy Officer for the company.
Mr. Potts is a seasoned executive bringing over 25 years of management experience across a range of industries. Most recently, Potts was Chief Financial Officer for T-Base, a position he has held since June of 2003. Prior to that, he served as CFO of several technology companies including a NASDAQ-listed company. "Jeff's deep understanding of the industry combined with his experience in building and growing world class organizations made him the perfect choice for the CEO role", said Ayotte.
"T-Base is a great company with an even greater future. We have a highly focused top quality team and we are at the front of the alternative format industry. Working closely with our global customer base, including the world's most exacting financial, telecom and government organizations, we will continue our innovation in the delivery of secure and private customer communications in braille, large print, audio and electronic text to ensure their blind and partially sighted customers are well served", said Potts.
In her new role as Chief Strategy Officer, Sharlyn Ayotte will continue to provide T-Base customers with insight and leadership on consumer needs, and help them ensure compliance with all applicable accessibility legislation. "We thank Sharlyn for years of exemplary service and her dedication to building T-Base Communications into the industry leading firm it is today", said Alan Breakspear, Chairman of the Board for T-Base Communications. "We are fortunate to have Jeff on board to take on this challenging role", continued Mr. Breakspear. "The future for T-Base, and our customers looks very bright indeed".
About T-Base Communications Inc.
T-Base is the global leader in the provision of secure and private alternate format customer communications. Specializing in braille, large print, e-Text and audio as well as accessible web presentation, T-Base Communications assists government and Fortune 500 companies to communicate with their customers who cannot access information in conventional ways. Working with the most progressive companies globally, T-Base converts conventionally printed statements and documents into alternative formats privately and securely, providing leading organizations the opportunity to reach a wider audience while simultaneously meeting the diverse information needs of their client base. www.tbase.com
SOURCE T-Base Communications
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