MONCTON, April 25, 2012 /CNW/ - The ancient method of gathering sap from
maple trees and boiling into a thick, sweet syrup has become more than
just an artful tradition — it's an industry with huge potential.
And in New Brunswick, home to the world's biggest maple and organic
maple producers, success on the global stage is ever increasing, and
the taste is sweet indeed.
"Maple production is not just arts and crafts — this is an industry,"
says Yvon Poitras, general manager of the New Brunswick Maple Syrup Association which is working to help over 125 New Brunswick maple producers grow
"In New Brunswick, we're proud of this traditional industry," he says.
The province's precious hardwood forests supply 1.8 million kilograms of
maple syrup to markets around the world — including the US, Korea,
Taiwan, Japan and Germany.
And maple-related sales represent annual revenues of $12 to $15 million
(the world's third largest after Quebec and Vermont) as well as over
2000 valuable local jobs.
The association not only supports and connects maple producers across
their province, but helps market the industry and identify potential
export opportunities, including during trade shows in food-minded
"We set up tasting opportunities during such shows, so that people can
really experience the difference: no vanilla, no burnt flavor — it's
all pure maple."
He also says, unlike in other jurisdictions where three or four kinds of
maple trees are used, in New Brunswick, over 95% of producers use only
sugar maple trees — which makes for a unique and high quality end
"We really feel maple syrup is Mother Nature's gift," smiles Yvon.
He also says ACOA's support for the local maple industry has been
"There's no doubt in my mind that if ACOA had not come in, our maple
producers and our industry would not be as organized."
As for the future, Yvon says the local industry has both challenges and
"We must compete with up and coming players, like the state of New York,
where new supportive programs have been introduced for maple
producers," he explains. "That's something that could challenge our
third place standing in the coming years."
However, with only 30% of local producers now selling value-added maple
products beyond bulk syrup, such as candies, creams and smaller
specialty bottles, there remain opportunities to "tap into" new
With that kind of creative thinking, this is one industry that promises
to keep turning Mother Nature's sweet bounty into sweet success for
years to come.
ACOA celebrates entrepreneurs
The Atlantic Canada Opportunities Agency (ACOA) is celebrating the accomplishments of New Brunswick maple producers and
the contributions they're making to Canada's economic success. From
down home to the far corners of the globe - be sure to read more about other Atlantic Canadian entrepreneurs like them whose drive and dedication are proving a fast match for success.
For 25 years, ACOA has worked with business and communities to make
Atlantic Canada's economy more innovative, productive and competitive.
Together, with Atlantic Canadians, we're building a stronger economy.
Did you know?
Every day, Atlantic Canadian companies export nearly $90 million worth
of goods around the world.
As a result of ACOA's support, the productivity of Atlantic Canada's
small and medium-sized business has grown by 6.4 per cent a year.
To read the video transcription, please visit the following link:
Video with caption: "Conversation with Michael Salmon, Kenneth Maple Farms". Video available at: http://www.youtube.com/watch?v=WY7YlBsVh8M&feature=youtu.be
Image with caption: "Kenneth Maple Farms - New Brunswick, Canada. (CNW Group/Atlantic Canada Opportunities Agency (ACOA))". Image available at: http://photos.newswire.ca/images/download/20120425_C8619_PHOTO_EN_12687.jpg
Image with caption: "A sample of New Brunswick maple products. (CNW Group/Atlantic Canada Opportunities Agency (ACOA))". Image available at: http://photos.newswire.ca/images/download/20120425_C8619_PHOTO_EN_12686.jpg
SOURCE Atlantic Canada Opportunities Agency (ACOA)
For further information:
Manager, Corporate Communications