Sweet Charity: Smile Cookies Now Available

100 per cent of Tim Hortons Smile Cookie sales support more than 350 local charities across Canada

OAKVILLE, ON, Sept. 14, 2015 /CNW/ - Tim Hortons annual Smile Cookie campaign is back to bring even more smiles to communities across Canada. Starting today for one week, Tim Hortons guests can purchase a freshly baked chocolate chunk Smile Cookie for $1 plus tax at participating restaurants, with 100 per cent of the proceeds being donated by Tim Hortons restaurant owners to support local charities, hospitals and community programs.

"The simple act of buying a Smile Cookie for one dollar will have a direct impact on charities in your own community," says David Clanachan, President and Chief Operating Officer, Tim Hortons Canada. "Through the generosity of our guests and restaurant owners year after year, we continue to raise millions of dollars to help hundreds of deserving local charities."

The Smile Cookie campaign started in 1996 to help raise funds for the Hamilton Children's Hospital in Ontario and has grown to become a major fundraising event at Tim Hortons restaurants.   With blue eyes and a pink smile, the Smile Cookie has become an iconic symbol of the commitment of Tim Hortons guests and restaurant owners to strengthen their communities.  Last year, the campaign raised $5.3 million across Canada and supported more than 350 local charities.

Visit www.timhortons.com/smilecookie to learn more about the charities the Smile Cookie campaign supports across Canada or join the #SmileCookie conversation on Facebook www.Facebook.com/timhortons, Twitter @TimHortons and Instagram @TimHortons.

Tim Hortons® Overview

Tim Hortons, part of Restaurant Brands International, is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of July 27, 2015, Tim Hortons had more than 4,700 system wide restaurants located in Canada, the United States and the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in nearly 100 countries and U.S. territories. Restaurant Brands International owns two of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company's website at www.rbi.com.

SOURCE Tim Hortons

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