Survey finds Canadians are ready to hit the beach…right off the plane

Survey reveals that sun-starved Canadians are packing swimsuits in their carry-on for instant beach access

TORONTO, Feb. 17, 2016 /CNW/ - A new study, released today by the Saint Lucia Tourist Board, shows Canadians are keen to hit the beach right off the plane with nearly 40 per cent of Canadians packing their bathing suit in their carry-on just in case their luggage doesn't make it through.  Consumer research into Canadians' habits when travelling to the Caribbean examines the behaviours and planning process taken in advance of their trip south.

The survey found Canadians are all about preparation before escaping to the sunny Caribbean. In fact, more than one-third of Canadians (36%) said they check the local weather on an almost daily basis in anticipation of their trip. The survey also highlighted that 59 per cent of Canadians have researched tours, adventures and activities they can do on their trip; and 42 per cent learn about the local culture and history in advance of travelling.

"Each year we see thousands of Canadians escape the cold winter climate to bask in the warm Caribbean sun," said Louis Lewis, Director of Tourism for the Saint Lucia Tourist Board. "We're thrilled that Canadians are ready to dive right into everything Saint Lucia has to offer, right from the moment they land."

Additional highlights from the study, conducted by Leger for the Saint Lucia Tourist Board, include:

  • In preparation for a Caribbean vacation, nearly half of Canadians (48%) make sure their vaccinations are up to date;
  • 19 per cent of Canadians take a digital break when on a Caribbean vacation and avoid checking email or social media; and
  • A quarter of Canadians (25%) buy at least one new outfit in preparation for their trip.

"Saint Lucia offers a wide variety of activities to Canadians of all ages, whether they're on a romantic getaway or family vacation," said Louis Lewis, Director of Tourism from the Saint Lucia Tourist Board. "Whether you're feeling up for adventure, want to experience the Saint Lucian culture or relax against the breathtaking backdrops…Saint Lucia has it all for the Canadian traveller!"

Despite the latest developments of the Zika virus in the Caribbean and South and Central America, the Public Health Agency of Canada (PHAC) has not issued any related travel restrictions. On February 3, 2016 the PHAC confirmed travel-related cases of the Zika virus from Central and South America, and from the Caribbean. "Since the Zika virus is spread through mosquito bites, travellers to countries where the Aides Agiptae mosquito is actively circulating, should protect themselves from mosquito bites."i

"The health, safety and wellbeing of residents and visitors to Saint Lucia is our top priority," said Louis Lewis. "We want our residents and guests to feel comfortable and safe on island and we are working closely with the Ministry of Health, local hotels and with the global community to combat this issue."

About the survey:
From November 30th to December 3rd an online survey was conducted among 1601 randomly selected Canadian adults who are part of Leger's online panelists. The margin of error – which measures sampling variability – is +/- 2.5%, 19 times out of 20.

About Saint Lucia
One of the Windward Islands of the West Indies' Lesser Antilles, Saint Lucia (pronounced Saint LOO-sha) is nestled halfway down the eastern Caribbean archipelago. The "Helen of the West Indies," Saint Lucia is known for its natural beauty and diverse attractions, including the signature Piton Mountains - a UNESCO World Heritage Site - a tropical rainforest and one of the world's few drive-in volcanoes. Culturally rich offerings include the bustling marketplace in the capital of Castries, quaint fishing villages along the coastline, and the annual Saint Lucia Jazz festival. Saint Lucia's wide range of accommodations includes world-class five-star resorts, all-inclusive resorts, intimate inns and value-oriented properties.

i Public Health Notice – Zika Virus. Public Health Agency of Canada. Accessed February 3, 2016.

SOURCE Saint Lucia Tourist Board

Image with caption: "Saint Lucia Tourist Board (CNW Group/Saint Lucia Tourist Board)". Image available at:

For further information: Media Contacts: Mary Zajac or Leily Shafaee, Argyle Public Relationships, 416-968-7311 ext.260 and ext.224,,

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