Survey finds British Columbians are overwhelmingly naughty this Christmas

Hornitos(TM) Tequila asks "Who's been mischievous?" this holiday season

VANCOUVER, Dec. 10 /CNW/ - An overwhelming majority of British Columbians admitted to calling in sick for work even though they were not, according to a recent survey conducted by Hornitos Tequila, explores which provinces are the most mischievous.

Ninety-five per cent of British Columbians surveyed, compared to 75% from those living elsewhere in Canada, said "yes" when asked if they've ever faked being sick in order to get out of work. The informal survey, part of Hornitos' new Mischieve brand campaign, also asked questions about white lies on resumes, getting caught "in the act," and pretending to be someone you're not, with some surprising results. 'Mischieve' is a philosophy of life that prescribes playfulness in the form of pranks, trickery and other good natured misbehaviour.

"The word 'mischieve' is a play on the spontaneous, sociable and borderline sinful situations people tend to get themselves into when they celebrate," says Stephanie Rickard-Chadda, Brand Manager at Beam Global Canada, which markets and distributes Hornitos, one of the world's smoothest and most popular 100% Agave Tequilas. "And Hornitos is known for boosting spontaneity!"

The Mischieve survey's other findings include:

    
    -   79% of BCers surveyed say they've pretended to be someone they're not
        at some point

    -   The same percentage in BC, 79%, also say they've told a white lie on
        their resume in an effort to get the job; this compares to just
        37.5% for those in the rest of Canada

    -   Almost three quarters of BC respondents, 74%, blush at the fact that
        they've been caught "in the act"
    

"It's pretty clear that people in BC aren't as innocent as their fellow Canadians might believe," Rickard-Chadda says. "In light of these stats, it seems 'mischieving' is already well underway!"

To celebrate spontaneity, Hornitos has created several specialty tequila cocktails, available at select bars and restaurants throughout British Columbia, two of which are listed below:

    
    Horni Wallbanger

    1 oz Hornitos(TM) Plata
    2 oz orange juice
    1/2 oz Galliano
    Orange slice for garnish
    Directions: Add ingredients to a rock glass filled with ice. Garnish with
    an orange slice.

    Hornipolitan

    2 oz Hornitos(TM) Plata
    1oz Triple Sec
    1oz cranberry juice
    1/2 oz fresh lime juice
    Directions: Shake all ingredients over ice in a martini shaker and strain
    into a chilled martini glass. Garnish with twist of lemon.


    About Beam Global Spirits & Wine
    --------------------------------
    

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, EFFEN(R) Vodka, Teacher's(R) Scotch Whisky, and Knob Creek(R) Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com

Hornitos(TM) Tequila, 40% alc./vol.

(C)Sauza Tequila Import Company, Deerfield, IL.

SOURCE BEAM GLOBAL SPIRITS & WINE, INC.

For further information: For further information: images, or to set up an interview with Beam Global Canada, please contact: Carley Tietolman, LexPR Canada, (416) 542-9140, ext. 3370, ctietolman@lexpr.com

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