New capability makes it easier for Canadians to earn, redeem and manage their loyalty points
TORONTO, March 4, 2016 /CNW/ - Suretap™, a leader in open digital wallet technology, today announced the addition of a new loyalty section to its mobile wallet application. Making it easier for Canadian consumers to earn, redeem and manage loyalty points, the new capability is made possible in part through a partnership with Points (TSX:PTS) (Nasdaq: PCOM), the global leader in loyalty commerce transactions and currency management.
Since launching the wallet with the support of Canada's leading wireless carriers, suretap has almost 1 million downloads and has integrated a wide range of encrypted virtual credit cards and gift cards into the wallet. The addition of loyalty rewards from merchants, airlines, hotels and other businesses represents another important step in suretap's mission to empower Canada's mobile consumers. Still to come are debit cards, coupons and other offers. Suretap makes it convenient to add your loyalty cards to the app, and then simply scan or provide the loyalty number to collect points at participating retail locations.
"While loyalty programs are an incredibly important part of today's consumer experience, they are often challenging to manage and some consumers actually have a second wallet just for their loyalty cards," said Almis Ledas, president of suretap. "By integrating loyalty into the suretap digital wallet, we are not only doing away with 'loyalty bulge', we are making it far more convenient to take advantage of loyalty opportunities, maximizing the value of every program."
The addition of loyalty into the suretap wallet also allows participating merchants to deepen their relationships with customers by directly communicating to them relevant offers and promotions.
More than 20 popular loyalty programs, including 7 of the top 10 programs in Canada, are now available with suretap. By enabling users to track loyalty points across various programs, suretap makes it easy to accumulate points for higher-level redemptions. For example, families that pool their points into a single account can now use suretap to add joint loyalty program information onto each family member's Android device. The service will soon include support for Blackberry devices too.
Suretap is the leading Canadian open wallet provider, with relationships spanning multiple industries and merchant categories. As a mobile wallet, suretap has enjoyed significant success in the Canadian market place and is currently focused on expanding its industry relationships. Based on global security standards, suretap is focused on delivering contextually relevant local market content to the end consumer.
Suretap protects customer data and payment card information at a level not possible today with physical cards by securing payment card and passcode data on the smartphone's encrypted SIM card. Customers are also protected by multiple levels of security settings in the suretap wallet and technology that has been certified by global payment networks. This certification and method of storing information on the SIM card also provides assurance to retailers and merchants accepting mobile transactions.
Suretap also supports the Code of Conduct for the Credit and Debit Card Industry in Canada and merchants will not incur extra costs by adopting suretap.
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