Sun-Rype names new President and CEO

TSX: SRF

KELOWNA, BC, Feb. 16 /CNW/ - Merv Geen, Chairman of the Board of Directors of Sun-Rype Products Ltd., is pleased to announce the appointment of Dave McAnerney as the new President & Chief Executive Officer of the Company, effective immediately. Since joining the Company in 2005 Mr. McAnerney has taken on increasing responsibilities, most recently serving as Vice President, Operations & Human Resources, and acting as interim President & CEO in 2008. Before joining Sun-Rype Mr. McAnerney was in senior management roles for over 18 years with another national Canadian beverage manufacturer.

"We are very excited that Dave McAnerney has agreed to take on the role of President & CEO of Sun-Rype. Since becoming a member of the Sun-Rype management team Dave has demonstrated outstanding leadership within the Company. Most recently he lead the Company's negotiating team in its collective bargaining with the Teamsters Union Local 213, resulting in a new five year collective agreement expiring August 31, 2015. With that new collective agreement providing for long term stability at the Company's Kelowna manufacturing facility, Dave and Sun-Rype's management team will be able to focus on growing the Company," says Geen.

Mr. McAnerney replaces David Lynn, who has left the company to pursue other opportunities. The Board of Directors thanks Mr. Lynn for his stewardship of the Company over the past 16 months.

Sun-Rype Products Ltd., based in Kelowna, BC, is a manufacturer and marketer of 100% juices and 100% fruit snacks under the Sun-Rype brand. Sun-Rype is a publicly traded Canadian company with its common shares listed on the Toronto Stock Exchange under the symbol SRF.

Forward Looking Statements

Statements contained in this press release, which are not based on historical fact, including without limitation, statements containing the words "may", "will", "plans", "intends", "expects", "anticipates", "believes", "estimate", "continue" and similar expressions, constitute "forward looking information" within the meaning of applicable Canadian securities laws. Forward looking statements contained in this document may involve, but are not limited to, statements relating to the Company's objectives, priorities, strategies, actions, targets, expectations and outlook. Forward looking statements are necessarily based upon assumptions and predictions with respect to the future, including but not limited to the factors referred to below. As a result, forward looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, events or developments to be materially different from any future results, events or developments expressed or implied thereby. These risks, uncertainties and other factors include, but are not limited to, changes in the consumer packaged goods industry and external market factors, as well as the factors referred to in the Company's Annual Information Form dated February 28, 2008, and its other filings with the applicable Canadian securities regulatory authorities. In light of these uncertainties, assumptions and risks, readers are cautioned not to place undue reliance on such forward looking statements. Except as required by law, the Company assumes no obligation to update or revise such information to reflect later events or developments.

%SEDAR: 00001572E

SOURCE Sun-Rype Products Ltd.

For further information: For further information: Merv Geen, Chairman of the Board, Sun-Rype Products Ltd., 1165 Ethel Street, Kelowna, BC, V1Y 2W4, Tel: (250) 860-7973, Fax: (250) 762-3611, mgeen@sunrype.com, www.sunrype.com


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