Canadians support greener claims option from industry leader
TORONTO, July 22 /CNW/ - Sun Life Financial recently concluded a
two-month campaign to educate clients about the benefits of reducing
paper use in the claims process. Between May 3 and June 27, 2010, over
50,000 Group Benefits plan members registered for direct deposit and
paperless claim statements, furthering Sun Life's success in corporate
Sun Life Financial is a leader in online claims, and for over a decade
has offered this service to clients across Canada. To date, nearly
600,000 Canadians are registered for paperless claim statements with
their Sun Life group benefits plan.
"As a company concerned about the health and well-being of Canadians, we
know it's important to pursue environmentally friendly business
practices that make it easy for clients to do business with us, as well
as decrease our corporate carbon footprint," said Stuart Monteith,
Senior Vice-President, Group Benefits, Sun Life Financial Canada. "At
Sun Life, we feel it's our responsibility to contribute to providing a
better quality of life for current and future generations."
In recognition of the plan members who registered for paperless claim
statements during the campaign, Sun Life Financial has partnered with
Tree Canada, a charitable, not-for-profit organization that provides
education, technical assistance, resources, and financial support to
plant and care for trees.
In support of Tree Canada, Sun Life Financial is donating one dollar
for every plan member that registered during the campaign, totaling
more than $50,000 that will fund the planting and maintenance of
12,580 new trees.
Through paperless claim statements, Sun Life will help save 240 trees,
or 19,200,000 pieces of paper, per year - that's roughly 3.5 times the
height of the CN Tower.
"Tree Canada creates opportunities for individuals and groups to
contribute to the welfare of our natural environment," said Michael
Rosen, President, Tree Canada. "Protecting, improving, and contributing
to our environment is essential if we wish to preserve our world for
future generations. It is through a dedicated commitment to
sustainability by organizations like Sun Life Financial that we are able
to work towards improving quality of life in Canada."
Further innovations in claims technology - including the ability for
plan members to submit their medical and dental claims online for
instant processing - provide faster, easier, and more paperless claiming
options for plan members. This additional capability has allowed Sun
Life Financial to increase its sustainability efforts and lessen its
environmental impact, which has been well-received by plan sponsors and
plan members alike.
Canadians are demanding that corporations become more environmentally
friendly, and Sun Life's dedication to sustainability is a priority in
many areas of its operations. Continued investment in the online claims
experience is just one example of Sun Life's commitment to
sustainability and client satisfaction.
In 2010, Sun Life Financial also received prominent recognition for its
Ranked as one of the 2010 Global 100 Most Sustainable Corporations in
the World, the only life insurance company in North America on the
Ranked #5 (highest among financial services companies) in the Globe
and Mail Report on Corporate Social Responsibility.
Ranked as one of the Corporate Knights Best 50 Corporate Citizens in
Named one of the Jantzi-Maclean's 50 Most Socially Responsible
About Sun Life Financial
Sun Life Financial is a leading
international financial services organization providing a diverse range
of protection and wealth accumulation products and services to
individuals and corporate customers. Chartered in 1865, Sun Life
Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom,
Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and
Bermuda. As of March 31, 2010, the Sun Life Financial group of companies
had total assets under management of $435 billion. For more information
please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under the ticker symbol SLF.
Note to Editors: All figures in Canadian dollars.
SOURCE Sun Life Financial Inc.
For further information: For further information:
Media Relations contact:
Manager, Media and Public Relations
Sun Life Financial Canada
Tel: 519-888-3900 ext. 4896