Sun Life invests in big data and advanced analytics technology to create
the Digital Benefits Assistant
TORONTO, Sept. 16, 2015 /CNW/ - Sun Life Financial is taking a major
step to help Canadians achieve lifetime financial security by
introducing the Digital Benefits Assistant. Using big data and
advanced analytics tools, this technology-based intelligence being
developed by Sun Life's Client Solutions team is focused on helping the
members they serve through employee benefits plans prepare for today,
tomorrow and their future. This innovation will help Sun Life plan
members to more fully appreciate the benefits and pension plans
provided by their employer.
"Extending a helping hand to plan members when they need it, with
relevant information and solutions and in a convenient manner, has been
central to our vision of helping Canadians achieve lifetime financial
security," said Kevin Dougherty, President, Sun Life Financial Canada.
"Over the years, Sun Life Canada has continually invested in our
capability to proactively engage group plan members, empowering them to
take more active control of their own health and financial well-being,
along with providing a greater understanding of their benefit programs
and their value," added Dougherty.
Following innovations such as Total Benefits, Welcome Calls, transition
support and expanded mobile access, Digital Benefits Assistant is Sun
Life's latest innovation to help group plan members better understand
and feel confident about their employer provided health and retirement
benefits. The real time comprehension of members' needs allows every
interaction with Sun Life to focus on helping plan members with
relevant information and support at the right time, through the channel
of their choice. "Whether they connect with us online, on their mobile
device or through our customer care centres, this new technology will
ensure consistent, personalized and relevant experiences for plan
members," said Dougherty.
By investing in this capability, Sun Life Financial plans to:
Extend its industry leadership in providing client-centric real-time
service and solutions.
Deliver innovative and targeted service and decision support via
personalized and relevant interactions across multiple channels.
Better serve plan members' full range of needs and help guide them to
their goal of well-being and financial security.
About Sun Life Financial:
Celebrating 150 years in 2015, Sun Life Financial is a leading
international financial services organization providing a diverse range
of protection and wealth products and services to individuals and
corporate customers. Sun Life Financial and its partners have
operations in a number of markets worldwide, including Canada, the
United States, the United Kingdom, Ireland, Hong Kong, the Philippines,
Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia
and Bermuda. As of June 30, 2015, the Sun Life Financial group of
companies had total assets under management of $808 billion. For more
information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under the ticker symbol SLF.
SOURCE Sun Life Financial Canada
For further information:
Sun Life Financial