TORONTO, July 11, 2016 /CNW/ - Sun Life Financial announced a
partnership with MaRS Discovery District today focused on collaboration
and knowledge sharing with the start-up community as part of Sun Life's
focus on evolving its business model and client focus. Sun Life will
join other corporate partners to connect with the start-up community as
part of the MaRS fintech and health clusters. MaRS is North America's
largest urban innovation hub.
"At Sun Life, we're proud of our leadership role in helping to transform
our industry through digital and other solutions that respond to our
clients' needs and changing expectations," said Kevin Dougherty,
President, Sun Life Financial Canada. "Our partnership with MaRS will
provide unique opportunities to share ideas and collaborate with
start-ups on cutting-edge solutions designed to help our clients when
it comes to their finances, health and well-being."
Sun Life plans to leverage connections at MaRS Discovery District to
expand the company's digital innovation agenda, which has already
advanced the following accomplishments:
First real-time decision management technology in the insurance industry - Sun Life's Digital Benefits Assistant
leverages big data and advanced analytics to help group plan members
better understand their benefits and pension plans. The program offers
real-time, personalized advice that helps plan members achieve
financial well-being and security.
MAX my money@work - a digital enrolment tool that revolutionizes how Canadian plan
sponsors handle their fiduciary responsibilities and regularly engage
plan members in their workplace retirement and savings plan.
Workplace Mental Health Risk Assessment - a digital assessment for workplace mental health risks.
First traditional financial services institution in Canada to market Facebook Lead Generation ads (and first globally among investment and insurance companies).
First mobile app in Canada to provide integrated, seamless access to members of both a benefits
and retirement savings plan at work - enabling members for the first
time to submit claims on their mobile device and receive instant
processing to receive payment.
"Health as we know it is radically being redefined, driven by consumers,
technology and the inability of formal health systems to deliver
services that meet the needs and expectations of society. With this,
health plans and insurers are undergoing a major reconceptualization of
their business models and value propositions. As a Canadian and global
leader in health insurance, we are thrilled to be working with Sun Life
to help realize this new future of health," says Zayna Khayat, Senior
Advisor of Health System Innovation at MaRS.
"Digital financial solutions are providing consumers with greater
control over how they save for retirement and benefit from financial
services," says Adam Nanjee, Head of Financial Technology at MaRS. "We
are excited that Sun Life is joining the MaRS partnership group to
collaborate with a growing community of corporate partners, technology
companies and entrepreneurs to further drive financial innovation."
About MaRS Discovery District
MaRS Discovery District (@MaRSDD) in Toronto is one of the world's largest urban innovation hubs. MaRS
supports promising young ventures that are tackling key challenges in
the health, cleantech, finance & commerce, as well as work & learning
sectors. In addition to helping startups launch, grow and scale, the
MaRS community is dedicated to cross-disciplinary collaboration,
commercialization of discoveries and driving ideas to impact.
About Sun Life Financial
Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth
products and services to individuals and corporate customers. Sun Life
Financial has operations in a number of markets worldwide, including
Canada, the United States, the United Kingdom, Ireland, Hong Kong, the
Philippines, Japan, Indonesia, India, China, Australia, Singapore,
Vietnam, Malaysia and Bermuda. As of March 31, 2016, the Sun Life
Financial group of companies had total assets under management of $861
billion. For more information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under the ticker symbol SLF.
SOURCE Sun Life Financial Canada
For further information:
Sun Life Financial