Sun Life Financial launches 2015 Kick Diabetes program

Sun Life Financial teams up with the Canadian Football League in the fight against diabetes

TORONTO, Sept. 18, 2015 /CNW/ - Join Sun Life Financial Inc. (TSX: SLF) (NYSE: SLF) on September 21, 2015 as we proudly launch the Sun Life Financial Kick Diabetes program in support of the Canadian Diabetes Association (CDA) and Diabète Québec. In collaboration with the Canadian Football League (CFL), Sun Life is donating $65,000 as part of this initiative to the fight against diabetes.

WHAT:   Media breakfast to launch the Sun Life Financial Kick Diabetes program
WHO:  
  • Lisa Ritchie, Senior Vice-President & Chief Marketing Officer, Sun Life Financial
  • Rick Blickstead, President & Chief Executive Officer, Canadian Diabetes Association
  • Jeffrey L. Orridge, Canadian Football League Commissioner
  • John Chick, Defensive end, Saskatchewan Roughriders, Canadian Football League
  • Simoni Lawrence, Linebacker, Hamilton Tiger-Cats, Canadian Football League
  • SirVincent Rogers, Offensive Lineman, Ottawa REDBLACKS, Canadian Football League
     
WHEN:   Monday, September 21 at 9:30 a.m. EST
     
WHERE:   Real Sports Bar & Grill, second floor (15 York Street, Toronto)
     
WHY:   The Sun Life Financial Kick Diabetes program will connect CFL fans with their favourite players through social media interaction to encourage Canadians to take a type 2 diabetes online risk test at www.sunlifekickdiabetes.ca. Team Sun Life captain, John Chick of the Saskatchewan Roughriders, will participate in weekly Twitter challenges against other CFL players from each of the nine teams, competing for the highest number of retweets.

Team Sun Life:

The following CFL players form Team Sun Life and will be engaging fans through tweets, photos and videos to raise awareness for diabetes and its related complications:

  • John Chick - Saskatchewan Roughriders
  • Rolly Lumbala - BC Lions
  • Calvin McCarty - Edmonton Eskimos
  • Charleston Hughes - Calgary Stampeders
  • Matt Bucknor - Winnipeg Blue Bombers
  • Simoni Lawrence - Hamilton Tiger-Cats
  • Swayze Waters - Toronto Argonauts
  • Marc-Olivier Brouillette - Montreal Alouettes
  • SirVincent Rogers - Ottawa REDBLACKS

About Sun Life Financial
Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2015 the Sun Life Financial group of companies had total assets under management of $808 billion. For more information please visit www.sunlife.com.

Note to editors: All figures in Canadian dollars.

 

SOURCE Sun Life Financial

For further information:

Media Relations Contact:
Alessandra Nigro
Manager
Corporate Communications

T. 416-979-4884
C. 416-859-6918
alessandra.nigro@sunlife.com

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Sun Life Financial

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