Subaru Legacy Claims Top Honours as 2015 Canadian Car of the Year

Data Driven by Canadian Expertise – That's What Makes a Winner

TORONTO, Feb. 12, 2015 /CNW/ - In an early morning press conference at the opening of the Canadian International Auto Show in Toronto, the Subaru Legacy claimed top honours when the car was declared the 2015 Canadian Car of the Year (CCOTY) by the Automobile Journalists Association of Canada (AJAC).

The Subaru Legacy also won its class as the "Best New Family Car under $30,000".

"Subaru had an outstanding year in 2014," said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. "In the past year, Subaru sold a record number of vehicles and celebrated a new milestone in company history with unprecedented sales success. This award from AJAC is a wonderful tribute to our recent achievements."

Fifteen "Best New" category winners were eligible for the top honours after being announced on December 2, 2014.  Subaru was a double winners as were Hyundai, Mercedes-Benz, and Porsche. Other category winners were BMW, Ford, Honda, Kia, Toyota, Volkswagen and Volvo. The fifteen "Best New" categories cover the full new-model spectrum, including "Best New Small Car," "Best New Luxury Car," and "Best New SUV/CUV."   Most mainstream categories are further divided by price, such as over or under $35,000, to better provide fair and relevant comparison.  

The category winners represent the vote results by the largest group of Canada's best-known automotive journalists, who gathered this October in Niagara Falls, Ontario for a five-day test-drive evaluation of brand-new or significantly changed vehicle models. The event, known as "TestFest," was hosted by the Niagara Parks Commission, and Shell Canada is the official fuel supplier.  The accounting firm KPMG tabulates all vote results.

"TestFest is the most intensive new vehicle evaluation process on the planet," said CCOTY Co-Chair, Gary Grant.  "No other organization employs such stringent testing methods to determine their car of year award winners. Data driven and Canadian expertise:  that's what makes an AJAC winner."

The rigorous testing program includes "real world" driving on public roads – exactly where consumers drive - so that the test data and vote results are directly relevant to potential car and truck buyers.    The results are not based on the personal opinion of just one or two journalists.   Instead, the 73 automotive journalists each drove a vehicle in 15 categories back-to-back on the same day, under the same conditions, to ensure fair and objective comparisons. 

"Our program is absolutely testing-based," explains CCOTY Co-Chair Justin Pritchard. "We've got dozens of experienced vehicle testers driving dozens of vehicles, back to back, over the course of several days. This testing process generated 1,640 test drives producing approximately 106,405 data points and 500 category ballots.  It's important to note that every aspect of this testing data is shared online via our web site so that shoppers can see how a given vehicle won its category, or how it stacked up to the category winner."

PRESS ROOM FOR MEDIA:   AJAC has set-up a virtual press room on-line where you may peruse and download the following:

PHOTOS: the process of evaluating 150 vehicles back-to-back at TestFest is captured in photographs.  The 15 "Best New" category winners' press conference also documented with photos.

VIDEO: b-roll of the 5 day TestFest event as well as short 90-second videos:  ideal for YouTube.  B-roll from the 15 category winners' press conference on Dec. 2nd.

AERIAL VIEW: TestFest drone footage from the sky.

QUOTES & TESTIMONIALS: comments from our journalists on the cars, trucks, and SUVs driven at TestFest.

FACT SHEET: including recent press releases.

Link is:  http://ajac.ca/web/ccoty/pressroom.asp

AJAC's 2015 Canadian Car of the Year Awards

Data Driven by Canadian Expertise – That's What Makes a Winner

SOURCE Automobile Journalists Association of Canada

For further information: For further information about AJAC, its annual TestFest, and the Canadian Car of the Year Awards, please contact Beth Rhind, AJAC Manager, 1.905.375.5145, e: beth@ajac.ca

RELATED LINKS
http://www.ajac.ca

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