Subaru Canada August Sales Soar with 34.8% Increase

  • Record year-to-date sales of 32,637 units, up 5.7% versus last year.
  • Best month ever for Crosstrek sales with results up 23.6%.

MISSISSAUGA, ON, Sept. 1, 2016 /CNW/ - Subaru Canada, Inc. (SCI) is thrilled to announce its highest sales ever for the month of August with 4,512 units retailed, an increase of 34.8 percent. Subaru Canada's year-to-date sales continue to skyrocket, up 5.7 percent with 32,637 units retailed to date in 2016, setting the Japanese automaker up for its fifth consecutive annual sales record.

Subaru's compact crossover, the Crosstrek, celebrated its best sales ever in August, with an unprecedented 953 units retailed, an incredible increase of 23.6 percent. The Subaru Forester enjoyed its best August on record with 1,136 units sold, representing growth of 17.1 percent. Outback sales climbed to reach a record August with 963 units sold, up 94.9 percent over last August, while WRX and WRX STI sales rose by 82.8 percent with 477 units retailed.

From coast to coast, all regions saw their best August ever with the Atlantic up 11.5 percent, Ontario up 39.8 percent, Quebec up 37.7 percent and the western region up 31.6 percent.

"Subaru Canada is steadily working towards its fifth consecutive annual sales record," says Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. "Our approach is not about hitting a certain number in sales, but in developing product that adheres to Subaru's core values of safety, performance, quality, durability and reliability, and adventure and active lifestyles, as well as listening to the voice of our customer. In turn, this is attracting more and more Canadians to the brand."



August


4,512

Month's Actual

3,348

Previous year (same month)

1164

Difference

34.8%

MTD sales vs. STLY



32,637

2016 YTD

30,863

2015 YTD

1774

Difference

5.7%

YTD sales vs. STLY

8,722

Q3 2016

7,391

Q3 2015

1331

Difference

18.0%

Current quarter sales vs. STLY

 

About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 92 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @Subaru Canada on Twitter.

SOURCE Subaru Canada Inc.

For further information: Julie Lychak, (905) 568-4959, jlychak@subaru.ca; Naomi Kislanski, (905) 568-4959, nkislanski@subaru.ca; Sebastien Lajoie, Media Relations, Quebec Region, (514) 336-0600, slajoie@subaru.ca

RELATED LINKS
http://www.pr.subaru.ca

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