Stylish and Colourful for 2016

Weber introduces new LIMITED EDITION colours to its charcoal line

VAUGHAN, ON, March 3, 2016 /CNW/ - In its most recent Canadian GrillWatch Survey*, Weber found that 46% of Canadian grill owners award charcoal grills the clear winner over a gas grill when it comes to flavour.  Canadians also want more choices with 45% of charcoal grill owners preferring some type of colour such as grey/slate, lime green and blue/teal to add a splash of style and colour to their outdoor grilling experience.

Limited Edition – Only in Canada!

New for 2016!  A Limited Edition of the cool colours of Weber's Master-Touch charcoal grills arrive in Canada.  In fact, Canada will be the only country of The Americas to carry the four new shades, currently only available in Europe where they are extremely popular.   The innovative new colours are:  ivory, smoke, spring green and slate and will be available at select retailers.  MSRP:  $329.00.  Visit www.webercanada.ca to see the Limited Edition colours and find a Weber dealer near you.

"We are really excited to be offering these new, limited edition colours to Canadian grillers," said Patricia Larez, Vice President of Marketing, Weber Canada.  "Last year we introduced our popular Weber Q in a variety of six fun colours.  Due to the overwhelming success of these new added colours and with charcoal grilling growing as a segment, we decided to act on that trend by offering consumers these limited edition colours on the Master-Touch kettle grills," she added.

The Weber Master-Touch charcoal kettle grill is popular with Canadian grillers and is consistently ranked for its overall design and exceptional features including:

  • Rust-resistant dampers that provide proper airflow for perfect grilling and complete heat control
  • The exclusive One-Touch cleaning system that makes clean-up hassle free
  • A hinged cooking grate, making it easy to add more charcoal as needed
  • Unique Gourmet BBQ System cooking grate to create the ultimate grilling experience when using compatible cookware accessories such as a sear grate, griddle, poultry roaster and wok

With all of these features and the introduction of the new colours, Canadian charcoal grillers will have bragging rights on being THE most stylish in all of the Americas. 

Editors' note:  Please contact Theresa Stahl @ tstahl@weberstephen.com for hi-res images, product information, recipes, or interview opportunities with Weber Grill Expert and spokesperson Chef Michael P. Clive, from the Weber Grill Academy in Vaughan, Ontario.

Weber-Stephen Canada Co. commissioned KeyStat Marketing  to field the Canadian GrillWatch Survey.  Slightly over 1,000 grill owners throughout Canada completed the online survey during October 2015.  All respondents were over age 21 and owned one or more outdoor grills.

About Weber: Weber-Stephen Products LLC, headquartered in Palatine, Ill., is the world's premier manufacturer of charcoal, gas and electric grills, grilling accessories, and award-winning cookbooks and mobile applications. In September 2014, the company opened its Canadian subsidiary—Weber-Stephen Canada Co.—and Weber Grill Academy in Vaughan, Ontario to expand its presence in a growing Canadian retail grilling business and to strengthen existing retail and consumer relationships. The privately held company's products are sold worldwide at select national home centers, specialty hardware stores, patio stores and other retail outlets. Weber has the strongest customer support program in the industry with its Weber Grill-LineSM (1-800-GRILL-OUT®).  Weber can be followed on Facebook (www.facebook.com/webergrillsca), Twitter (www.twitter.com/webergrillsca), Pinterest (www.pinterest.com/webergrillsca), Instagram (www.instagram.com/webergrillsca) and on YouTube (www.youtube.com/webergrillsca). Visit  www.webercanada.ca for more information.

SOURCE Weber-Stephen Canada Co.

Image with caption: "Exclusive to Canada Weber is introducing new Limited Edition Master-Touch colours (CNW Group/Weber-Stephen Canada Co.)". Image available at: http://photos.newswire.ca/images/download/20160303_C5614_PHOTO_EN_635120.jpg

For further information: Theresa Stahl, (905) 336-5700, tstahl@weberstephen.com

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