BAND-AID® Brand mobile recording studio travels to community events
this summer to encourage Canadians to have fun and sing the jingle for a
TORONTO, July 28 /CNW/ - "I am stuck on BAND-AID® Brand..."
Know that famous jingle? Nearly 70 per cent of Canadian moms do,
according to a recent Angus Reid Public Opinion poll. Now, moms and
their families will have the chance to record their best rendition of
the tune for a great cause at the BAND-AID® Brand mobile recording
studio, back by popular demand this summer at community events across
BAND-AID® Brand promotes healthy and active kids. That's why one dollar
from every jingle video recorded to support Safe Kids Canada, a charity
committed to inspiring a culture of safety across the country.
"Last year's tour was such a great success that we wanted to challenge
Canadians to show off their talents for another year," said Aaron Young,
one of the BAND-AID® Brand Jingle Ambassadors. "This is a great fun
family activity that directly benefits Safe Kids Canada's commitment to
reduce preventable injuries."
Each jingle recorded at the BAND-AID® Brand mobile recording studio will
be uploaded to www.stuckonme.ca where Canadians will be able to vote for
their favourite rendition - so everyone can join in the fun! Ten lucky
voters will win a Johnson & Johnson Inc. product prize pack and the
jingle with the most votes will win $10,000 in travel, courtesy of the
makers of BAND-AID® Brand Adhesive Bandages.
The "Stuck on BAND-AID® Brand" jingle was developed almost 40 years ago
by the legendary Barry Manilow and has been passed down to generations
of Canadian moms. In fact, the survey found that the BAND-AID® Brand
jingle remains one of the most well-known jingles among Canadian moms,
with nearly 90 per cent of those who know it able to hum or sing the
Heal Cuts and Scrapes Faster!
Families will also have the
opportunity to learn about how to effectively treat minor cuts and
scrapes and heal wounds at tour-stop locations. Surprisingly, the Angus
Reid Public Opinion poll found that 55 per cent of Canadian moms are
familiar with proper wound care, yet only 27 per cent use it
consistently to treat their child's cuts or scrapes despite research
showing that wounds heal up to four days faster when treated with a
topical antibiotic and a bandage.
"Cleaning a cut or scrape by gently cleansing with warm water, treating
to prevent infection with an antibiotic ointment and covering it with a
flexible fabric adhesive bandage, such as BAND-AID BRAND® Adhesive
Bandages, can help a wound heal faster," said Nicole Bailey, First Aid
Instructor, St. John Ambulance. "By implementing this three-step
process, consumers can keep minor wounds from becoming infected and help
cuts and scrapes heal faster."
The survey also found that almost 70 per cent of children ask for a
bandage, like BAND-AID® Brand Adhesive Bandages, when they have a
For a full list of community locations hosting the BAND-AID® Brand
mobile recording studio, complete contest rules and more information on
faster wound healing, visit www.stuckonme.ca.
ABOUT BAND-AID® BRAND
BAND-AID® Brand Adhesive Bandages
are owned by Johnson & Johnson and marketed in Canada by Johnson &
Johnson Inc. Johnson & Johnson Inc. is a member of the Johnson & Johnson
Family of Companies, the world's most comprehensive and broadly based
manufacturer of health care products, as well as a provider of related
services, for the consumer, pharmaceutical, and medical devices and
diagnostics markets. Johnson & Johnson Inc. Canada markets innovative
products focusing on skin care, baby care, wound care, oral health and
 Leyden and Berger
SOURCE Johnson & Johnson
For further information: For further information:
Melissa Legaspi/Kate Kernahan
Edelman Public Relations