Strong, bold and a bit nutty

The Canadian Cheese Rolling Festival returns to British Columbia

MONTREAL, July 29 /CNW/ - Dairy Farmers of Canada today announced the return of one of Canada's boldest downhill competitions. The Canadian Cheese Rolling Festival will be held on August 14th beginning at 12:00 noon in Whistler, British Columbia with an afternoon of cheese rolling races and other fun activities for the whole family.

As crazy as it sounds, cheese rolling is exactly that. It is not made for those who easily crumble. A large wheel of cheese is rolled down a hill and daring Canadians chase after it. The first contestant to make it down the hill wins. Canadian cheesemaker Natural Pastures produced special 11-pound wheels of delicious Cracked Pepper Verdelait cheese for the Canadian Cheese Rolling Festival. The winners get to take home the giant, coveted wheel of delicious 100% Canadian cheese and a Whistler season ski pass.

"Last year, the attendance at the Canadian Cheese Rolling Festival was above our expectations and many people from across the country and abroad have asked us to bring it back," says Solange Heiss, assistant director, marketing and nutrition communications, Dairy Farmers of Canada. "It's a great activity for the entire family and a fantastic way to showcase the amazing 100% Canadian cheeses this country has to offer."

The race course will be set up in Whistler's Upper Village on Blackcomb Mountain. Free round trip transportation to Blackcomb Mountain Base 2 parking lot via Excalibur Gondola in Whistler village is available for everyone. Anyone over 19 years of age can participate and contestants can register on site on August 14th. The downhill event will consist of six men's and three women's races. The winner from each round will compete in the finals. For the kids, there will be six uphill races that will be a little easier.

In addition to the races, contestants, families and spectators can take in a host of other fun activities including cheese bowling and cheese Twister. Everyone will be able to sample delicious Canadian cheese, wander through a Farmers Market and participate in cheese seminars. Well-known Canadian comic and award-winning host, Jebb Fink, will be hosting the days' festivities.

To learn more about the Canadian Cheese Rolling Festival, visit www.canadiancheeserolling.ca

About 100% Canadian Cheese

Cheese is a staple food in the Canadian diet. The cheesemaking industry is one of Canada's oldest, dating back nearly as far as the fur trade. There are over 200 cheesemakers in Canada who make more than 150 varieties of cheese. Canadian cheese is perfect for any occasion, from a quick snack to an elegant cheese and wine or beer tasting - and everything in between. In addition to being tasty and nutritious, cheese is the most versatile food in your fridge. There are always new Canadian cheeses to try and, remember that no matter how you slice it, any time is the right time for 100% Canadian cheese!

About Dairy Farmers of Canada

Dairy Farmers of Canada (DFC) promotes the wholesome goodness of dairy products as part of a healthy, balanced diet and encourages good nutrition and physical activity for all Canadians. DFC is completely funded by dairy producers.

SOURCE Dairy Farmers of Canada (DFC)

For further information: For further information: or to arrange an interview with a Canadian Cheese Rolling Festival spokesperson, please contact: Will Lamont, Trillium Corporate Communications, 416-322-3030, extension 241, will@trilliumpr.com

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Dairy Farmers of Canada (DFC)

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