Cross reference: Picture is available via epa european pressphoto agency
and can be downloaded free of charge at: http://ots.de/t4PjI
COLOGNE, Germany, Oct. 15, 2013 /CNW/ - In May 2013 AuctionTeamBreker of
Cologne, Germany, made world news by breaking the record price for an »Apple 1 Computer«. The 1976 original unit surpassed all expectations when it sold for
516.500 Euro (671,400 US$).
(Photo: http://photos.prnewswire.com/prnh/20131015/644379-a )
(Photo: http://photos.prnewswire.com/prnh/20131015/644379-b )
On the 16th November AuctionTeamBreker will be offering another »Apple 1 Computer«, but this time with its original white cardboard box (Estimate: 250.000
- 400.000 Euro/300,000 - 500,000 US$). The unit, numbered "46", comes
from the first batch of 50 computers by Apple's first client, the Byte
"No. 46" is one of very few »Apple 1s« still in working order (please see YouTube/AuctionTeamBreker), as well
as the only known example in its original box! A scarce photograph of
the bedroom in Jobs' parental house shows a stack of identical boxes of
the first order of 50 units.
Although 500.000 Euro/670,000 US$ for a computer that does not even have
the internet may seem staggering, the »Apple 1« phenomenon has had a
steady build-up. Early model »Apple Computers« have been changing hands
privately for many years but have only lately started to appear at
Apple's instant brand recognition and customer loyalty for its newest,
as well as its oldest, products is one of the main factors behind
record prices. Although »Apple 1« was not outstandingly advanced for
its time, it was the first product of today's most valuable company. It
is arguably their most iconic invention.
There is, however, a third factor as important as the first two:
nostalgia. Collectors tend to identify with the items they remember as
youngsters, especially in an ever-changing field like computing. Not
only does the »Apple 1« carry an unmistakable historical importance as
one of the first affordable home computers, it is a tangible symbol of
the 'American Dream'; two young students had an idea... and 35 years
later it became the most successful company in the world.
Valuing a cultural icon is not an easy task. The latest world record
price, however, can be viewed in the context of other iconic modern-day
collectables such as the first issue of the »Action Comics Magazine«, from 1938, which sold for US$ 2,890,000/2.230.000 Euro, the world's
most expensive »Barbie Doll«, 1999 for US$ 302,500/268.000 Euro or the costliest »Leica Camera«, 1955 for 2,184,000 US$/1.680.000 Euro. - So what is the current value
of a working, Wozniak-signed »Apple I Computer« with its original
software and original box? »Apple« fans across the world will be tuning in to http://www.Breker.com on 16 November to find out. .. Read more ..
SOURCE: Auction Team Breker
For further information:
Uwe H. Breker, +49-2236-38-43-420, Auction@Breker.com