Stop Men Dying Too Young

The Movember Foundation puts a focus on fundraising for its 2016 campaign

TORONTO, Oct. 25, 2016 /CNW/ - On November 1, the Movember Foundation launches its 2016 campaign with a strong message to share: Stop Men Dying Too Young. The state of men's health is in crisis, with men dying on average six years younger than women in Canada. Our fathers, partners, brothers and friends are facing this health crisis, and without people talking, taking action and raising vital funds, nothing will change. This year, the Movember foundation puts the cause at the forefront, asking for donations for the first time in its campaign history to stop men dying too young.

Part of this shift includes a cause-marketing approach spotlighting six Canadian men with real health issues. From survivors of suicide, prostate cancer and testicular cancer, to men who have lost loved ones to the above issues, and men who live with mental health issues, they are the faces of this year's campaign, encouraging men to talk and reach out for support when things get tough. Their stories motivate us to join the fight this Movember to stop men dying too young.

As mentioned, Movember has made several changes this year. These include:

  • Real stories: The campaign creative showcases real men with real health stories
  • Sacrifice a beard: Men don't have to start clean shaven. They can sacrifice a beard into a moustache
  • Donations: For the first time, Movember is directly asking the public to donate money to the cause
  • Host: A brand new fundraising option, you can now Host a Movember event through Movember.com and browse local events in your area

As well, there are three key weeks to show your support and join the fight this Movember:

Grow a Mo, save a Bro
The moustache is the Movember Foundation's ribbon for men's health. Use it to raise funds and stop men dying too young. Sign up to grow your moustache for 30 days. Sacrifice your beard into a moustache, auction off your face to the highest donor or dye your Mo a different colour every day.

Move: get active for men's health
Raise funds for men's health while you do something good for your own health. Sign up to set yourself a Move challenge. From the big (riding 300kms in 30 days) to the brave (facing the fear of learning how to swim) to the slightly outrageous (working out in costume or having an office dodgeball tournament). Move is all about pushing yourself to reach your personal best.

Host an event
Throw or go to a Movember event. Any excuse for a good time. Events are a great way to have fun and raise funds for men's health. Register at Movember.com to host your own event, or take a look at what's on in your area. Head along and make a donation to stop men dying too young.

In the spirit of Host, Toronto, Calgary and Vancouver will be holding official Movember 1st Rickard's Beerbershop Shave Downs to mentally and physically prepare for the month ahead. Held at Movember & Co. in Toronto, 18th Amendment Barbershop in Vancouver, and Best of Seven Barbershop in Calgary, the events encourage the Mo Community to come by, get a clean shave, or sacrifice a beard to properly kick off the month.

"With this year's campaign, we're putting the cause first: men are dying too young, and for no good reason," says Kevin Edwards, Country Director for Canada. "Though the tone of the campaign is a more serious one, we still stand by our values of doing good and having fun, and that's where growing a moustache, moving, and hosting events come in. Our community continues to have fun raising funds for an important and serious cause."

With the money raised, the Foundation has funded over 1,200 game-changing projects in prostate cancer, testicular cancer and suicide prevention around the world, while positively challenging the way in which men's health issues are researched and addressed.

"To truly create an impact, we need every single person supporting men's health– the more funds we raise and the more awareness we spread this Movember, the less likely men are to die before their time," says Edwards.

Join the fight at Movember.com and sign up or donate to help stop men dying too young.

About the Movember Foundation:
The Movember Foundation is the only charity tackling men's health on a global scale, year round. By 2030, we will reduce the number of men dying prematurely by 25%. The Foundation funds game-changing men's health projects. Millions have joined the movement, raising $770 million to help us fund over 1,200 projects focusing on prostate cancer, testicular cancer, mental health and suicide prevention.

In addition, our awareness and education program is encouraging men to become more aware of their health, to talk about the big stuff in life, and take action when health issues arise.  Our fathers, partners, brothers and friends face a health crisis that isn't being talked about. We can't afford to stay silent. We have one goal: to stop men dying too young.

SOURCE Movember Canada

Image with caption: "Patrice Lavoie (CNW Group/Movember Canada)". Image available at: http://photos.newswire.ca/images/download/20161025_C4697_PHOTO_EN_803641.jpg

Image with caption: "Ron Telpner (CNW Group/Movember Canada)". Image available at: http://photos.newswire.ca/images/download/20161025_C4697_PHOTO_EN_803640.jpg

Image with caption: "Bubba Nicholson (CNW Group/Movember Canada)". Image available at: http://photos.newswire.ca/images/download/20161025_C4697_PHOTO_EN_803642.jpg

For further information: and to arrange an interview with a Movember Foundation spokesperson, a Mo Bro or Mo Sista in your local area contact: Tanya Black, tanya.black@movember.com, 416 666 5352


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