STI Completes Record Year, Receives Additional Funding from GrowthWorks, and
Hires Veteran Executive Steve Nicolle as CEO
STI's incremental investment from GrowthWorks includes
STI continues to lead and innovate in applying its patent-pending SmartTechnology(TM) platform in providing transactional marketing and reimbursement intelligence solutions to pharmaceutical, pharmacy, and diagnostic device companies to give them increased marketing effectiveness, market share, reimbursement performance, and ultimately profitability, as well as improving the integrity of healthcare for physicians and patients. "Since inception, STI has contracted with over 60 pharmaceutical and diagnostic device companies for a total of over 200 programs in the market," said
Steve Nicolle brings his leadership experience, including roles as CEO of Tatara Systems and Sigma Systems, COO at March Networks, and Chairman at Searidge Technologies, to lead STI through its next phase of growth. "STI's tremendous growth since its inception is a result of the innovative solutions that the company has delivered to the Canadian marketplace. STI has changed the landscape of the industry in areas such as smart pharmaceutical sampling, innovative co-pay assistance, physician experience programs, and diagnostic device reimbursement," said Gerald McDole, Chairman of the Board of STI and former President and CEO of AstraZeneca
"Having spent the last 10 years of my career in New England, one of the most fertile venture investment regions in the world, I'm looking forward to bringing that experience to bear in my new role here in Nova Scotia," said Steve Nicolle. "STI is already a Canadian entrepreneurial success story and has tremendous potential to achieve even more."
About GrowthWorks
GrowthWorks (www.growthworks.ca) is a recognized leader in venture capital fund management with proven experience in the raising and managing of capital. GrowthWorks(TM) managed funds, including GrowthWorks Atlantic Venture Fund, the Working Opportunity Fund, GrowthWorks Canadian Fund, and GrowthWorks Commercialization Fund, have approximately
For further information: GrowthWorks Atlantic Ltd.: Thomas Hayes, (902) 492-2292; www.growthworks.ca/atlantic; STI: Jason Steele, (902) 450-5500; www.samplingtechnologies.com
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