Sterling Trader Unveils Major Technology Investment in China


    


    
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<p><location>CHICAGO</location>, <chron>Oct. 15</chron> /CNW/ -- <person>Sterling Trader</person>, Inc., a pioneering provider of trading technology, support, and processing, is pleased to announce the opening of its' new state of the art data center in <location>Hong Kong</location>, bringing Sterling Trader's proprietary international trading network into <location>China</location>.</p>
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    (Logo: http://www.newscom.com/cgi-bin/prnh/20091015/CG92768LOGO)

    
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<p>By extending its super-fast network directly to <location>China</location> and locating an advanced computer center in <location>Hong Kong</location>, <person>Sterling Trader</person> delivers powerful processing speeds directly to traders who had previously been required to access computer centers in the <location>United States</location>. Beginning <chron>October 15, 2009</chron>, traders in <location>China</location> connecting to <location>Hong Kong</location> will have direct access to American, Canadian, and European markets over Sterling Trader's high bandwidth global trading network.</p>
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<p>"In our industry, traders count milliseconds," said Steve Sierszulski, Chief Executive Officer, <person>Sterling Trader</person>, Inc. "Expanding our network directly into <location>China</location> is a major step towards delivering the fastest possible access to world markets to the thousands of traders in <location>China</location> using Sterling's systems. <location>Hong Kong</location> is only the first step in our long-term plan of development in <location>China</location> and the rest of Asia."</p>
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<p>Sterling Trader's <location>Hong Kong</location> center will be closely followed by another in <location>Shanghai</location>, scheduled to open <chron>December 1, 2009</chron>. These new centers complement the existing ones already online and in use in New York, <location>Chicago</location>, and <location>London</location>, as part of Sterling Trader's expanding global network.</p>
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<p>"This is a breakthrough for market connectivity in the region," said <person>Mr. Sierszulski</person>. "And establishing a large physical presence in <location>China</location> gives us an advantage over other providers. It's a highly competitive market. You have to be willing to answer your customers' needs and go where the demand is, or you will be left behind."</p>
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    About Sterling Trader, Inc.

    
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<p><person>Sterling Trader</person>, Inc. is the creator of Sterling Trader® Pro, an industry leading professional direct access trading platform and global trading network. As a broker neutral service bureau, <person>Sterling Trader</person>, Inc. offers a full service order routing and management suite built to support the direct access trading needs of professional traders, broker/dealers, hedge funds, and other professional trading institutions.</p>
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    www.sterlingtrader.com



    

For further information: For further information: Stephen A. Sierszulski, Chief Executive Officer of Sterling Trader, Inc., +1-312-346-9600, steve@sterlingtrader.com Web Site: http://www.sterlingtrader.com

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