Video: Stephen Colbert previews Wonderful Pistachios' upcoming Super Bowl spot
Wonderful Pistachios Returns to the Super Bowl with Two New Spots
TORONTO, Jan. 23, 2014 /CNW/ - Wonderful Pistachios announced today that
Stephen Colbert, Emmy-award winning host and executive producer of
Comedy Central's "The Colbert Report," will star in two Super Bowl
spots for the brand. This will be Wonderful Pistachios' second
consecutive Super Bowl appearance and will kick-off a new, full-year
agreement with Mr. Colbert under the campaign theme, "Get Snackin',
"Since I was a child, I've dreamed of working with America's premiere
nut company," said Mr. Colbert. "The fact that it turns out to be the
good folks at Wonderful Pistachios is just the pistachio on top of the
ice cream sundae."
As part of the full-year agreement, Mr. Colbert and Wonderful
Pistachios' in-house creative agency FireStation will team up to create
a series of several spots throughout 2014 highlighting the "Get
Snackin" rallying cry. Directed by Emmy-award winning director Tom
Kuntz, the commercial spots will be supported by in-store POS, public
relations, digital and social media across North America, including
"Last year's Super Bowl spot featuring PSY drove significant brand
awareness and incredible buzz among consumers," said Marc Seguin, vice
president of marketing, Paramount Farms, maker of Wonderful Pistachios.
"This year, we wanted to extend and deepen that enthusiasm beyond Super
Bowl with talent that excites and resonates with our core consumer
target over the full year. Mr. Colbert is the perfect fit for our
brand and for this campaign."
To learn more about Wonderful Pistachios and to find a retail location
near you, visit getsnackin.ca.
About Wonderful© Pistachios
The Wonderful Pistachios brand features upscale, premium packaging and a
bold contemporary look, appealing to a sophisticated, health-conscious
consumer. Wonderful Pistachios are grown in part of the San Joaquin
Valley, the agricultural heartland of California. Wonderful Pistachios
are available in a variety of sizes at retail outlets and grocery
stores nationwide. For more information about Wonderful Pistachios or
the "Get Snackin'" campaign, visit getsnackin.ca, facebook.com/wonderfulpistachios and twitter.com/getsnackin.
About Paramount Farms
Part of Roll Global LLC, headquartered in Los Angeles, Paramount Farms
is one of a group of privately-owned, affiliated companies that
comprise the largest farming operation of tree crops in the world.
Paramount Farms is the world's largest grower and processor of almonds
and pistachios; in tandem with our Grower Partners, we farm 125,000
sunny acres (50,000 hectares) that deliver 450 million pounds (204
million kg) of nuts. Our specialty crops are grown, processed and
marketed under one entity, Paramount Farms, ensuring the finest quality
every step of the way — from our trees to your hearts.
About Stephen Colbert
Stephen Colbert is best known as the host, writer and executive producer
of the long-running Emmy® and Peabody® Award-winning series "The
Colbert Report" on Comedy Central. Utilizing his unique persona and
extraordinary platform, Colbert has impacted the cultural discourse in
profound ways. In addition to his work as a satirical news
pundit, Colbert is also a New York Times best-selling author and accomplished actor.
Video with caption: "Video: Stephen Colbert previews Wonderful Pistachios' upcoming Super Bowl spot". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140123_C4603_VIDEO_EN_35781.mp4&posterurl=http://photos.newswire.ca/images/20140123_C4603_PHOTO_EN_35781.jpg&clientName=Wonderful%20Pistachios&caption=Video%3A%20Stephen%20Colbert%20previews%20Wonderful%20Pistachios%27%20upcoming%20Super%20Bowl%20spot&title=Stephen%20Colbert%20previews%20Wonderful%20Pistachios%27%20upcoming%20Super%20Bowl%20spot&headline=Stephen%20Colbert%20makes%20Super%20Bowl%20debut%20with%20Wonderful%20Pistachios
Image with caption: "Stephen Colbert strikes a pose for Wonderful Pistachios' upcoming Super Bowl spot (CNW Group/Wonderful Pistachios)". Image available at: http://photos.newswire.ca/images/download/20140123_C4603_PHOTO_EN_35793.jpg
SOURCE: Wonderful Pistachios
For further information:
Media Contact: Lauren Wasley
(416) 425-9143 x19