Startup Fashion Week attracts international designers

Third annual Startup Fashion Week runs Oct. 3 – 7

TORONTO, Sept. 22, 2016 /CNW/ - With a focus on fashion, business and technology, Toronto's Startup Fashion Week (SFW) will return Oct. 3 to 7 to celebrate and showcase local and international industry startups and professionals.

The highly successful five-day event provides a platform for emerging designers and fashion-tech startups to increase visibility through networking events, conferences and a prestigious runway show. Now in its third year, SFW continues to revolutionize the Fashion Week business model through unique programming and educational opportunities that attract prominent industry professionals as keynote guests.

This year, SFW is proud to present fashion authority Barbara Atkin, former vice-president of Fashion Direction at Holt Renfrew, as the keynote speaker for The Business of Fashion Conference on Oct. 4. Atkin will share insights and expertise on Global Trends in the 21st Century and their Impact on our Future.  

Other event highlights include:


Previous sold-out success of the runway show has sparked interest worldwide; this year, SFW will feature startups from Toronto, Ottawa, Montreal, San Francisco, San Antonio and Australia.

"We have a huge demand for our clothing from Canadian customers," says Annie Legoe, co-founder of Australian brand LEGOE. "We wanted to participate in Startup Fashion Week to increase our brand awareness in Canada and hopefully get the label stocked there for our wonderful Canadian customers." The LEGOE maternity collection will be featured on the SFW runway Oct. 7 at 99 Sudbury.

"I'm pleased and excited to once again offer a platform for startups in fashion and fashion-tech to increase their exposure to the industry," says Jodi Goodfellow, Founder and Executive Producer of SFW. "Startup Fashion Week has, over the last two years, helped launch and accelerate awareness for 12 designers and more than 20 fashion-tech startups, and we are thrilled to continue to be a key driver in the success of the startup fashion industry."  

SFW is proud to partner with Brands for Canada, a charity that works with brands to provide clothing and basic essentials to Canadians living below the poverty line.

Tickets can be purchased on Eventbrite at .

Media guests are welcome to attend our Media Launch Party on Oct 3 from 6:30pm - 8:00pm.  To RSVP, apply for media passes or arrange an interview in advance please contact Ashley Meikle

About Startup Fashion Week
Startup Fashion Week (SFW) is the first of its kind, representing the newly developed intersection of fashion, business and technology. Conceived in 2014 by Founder and Executive Producer Jodi Goodfellow, SFW was created to bridge the gap between the growing fashion and tech industries in Canada and focuses on aiding to launch, accelerate, and sustain these startup businesses. SFW helps launch and profile Canadian designers locally and internationally. SFW has featured designers including Amanda Maria, Atelier Guarin, She Native, By Catalfo and fashion tech startups such as Daniel Christian Tang, Prodmode and Muse. 

Twitter: @StartupFW  
Instagram: @startupfashionweek
Hashtag: #StartupFW16
Photo Gallery:

SOURCE Startup Fashion Week

Image with caption: "Photo Credit: Shayne Gray / Designer: Pepper Couture / 2015 SFW Runway Show (CNW Group/Startup Fashion Week)". Image available at:

For further information: For more information or to book an interview, please contact: Ashley Meikle, Public Relations Manager, Startup Fashion Week,; Sasha Alexander, Assistant Media and Public Relations, Startup Fashion Week,

Organization Profile

Startup Fashion Week

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890