Participating stores offer customers a 2nd pound of Blonde Roast whole bean coffee for just one cent
TORONTO, Jan. 31, 2013 /CNW/ - As Canada prepares to bid farewell to the
penny, Canadians may be wondering what to do with that extra change in
their wallet. To mark the de-circulation of the iconic Canadian coin
and, as a value-added thank you to customers, Starbucks is inviting
Canadians to make the most of their last pennies. Today and tomorrow,
Canadians can bring their pennies into participating Starbucks® stores
to get a pound of Veranda BlendTM/MC Whole Bean Coffee for just one cent with the purchase of a one-pound
package of Veranda BlendTM/MC at regular price.
"The de-circulation of the penny is the end of an era - and we wanted to
mark the milestone by giving back to coffee lovers," says Kevin Reid,
director Beverage, Starbucks Canada. "As we celebrate the success of
our Starbucks® Blonde Roast coffee, and invite Canadians to re-name our
Veranda BlendTM/MC, it seemed natural to offer coffee lovers this extra value for their
Starting today, through until February 1, 2013, customers who purchase a
one-pound package of Starbucks® Blonde Veranda BlendTM/MC Whole Bean at regular price from participating Starbucks stores may
purchase a second pound for one penny (while supplies last).
The Government of Canada and financial institutions across the country
will stop distributing the penny on February 4, 2013. Starbucks will
continue to distribute pennies on cash owed, if they are available. If
pennies are unavailable, Starbucks will round cash owed up or down to
the nearest five cent increment. More information about the
de-circulation of the penny is available from the Canada Revenue Agency
(CRA) website at www.cra-arc.gc.ca.
Starbucks® Blonde Roast was developed with Canadians in mind who don't
think they like Starbucks® coffee. Since its launch a year ago, the company has seen a significant
response from Canadian consumers who are embracing the milder, easier
drinking blend. To celebrate, Starbucks is inviting Canadians to help
re-name the popular Veranda BlendTM/MC. Until February 10, 2013, Starbucks® Blonde Roast drinkers and coffee lovers can visit www.starbucks.ca/Blonde to review the rules and submit their entry for a new and uniquely
Canadian name for Starbucks® Blonde Veranda BlendTM/MC. The winning name will be incorporated into new packaging designs that
will be available in Starbucks stores.
About Starbucks® Blonde Roast
Starbucks master roasters took some of the world's finest arabica beans and explored more than 80 recipes during the course of eight
months before selecting the final coffees for Starbucks® Blonde Roast.
To draw out its soft flavours, Starbucks® Blonde Roast has a shorter
roast time, creating a premium, approachable and perfectly balanced cup
of lighter-bodied coffee. Starbucks® Blonde Roast selections include
Starbucks® Veranda BlendTM/M, Starbucks® Willow BlendTM/M, and Decaf Starbucks® Willow BlendTM/M.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest-quality arabica coffee. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer through every cup. To share in the
experience, please visit us in our stores or online at www.starbucks.ca.
SOURCE: Starbucks Coffee Company
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