Starbucks brings newest global taste inspiration to Toronto and
Vancouver to mark the year of the Horse in Canada
TORONTO/VANCOUVER, Jan. 27, 2014 /CNW/ - For the first time, Starbucks
Coffee Canada has created a special, limited time tea latte in
celebration of Chinese New Year, which takes place January 31, 2014.
Beginning today at participating stores in the Greater Toronto and
Greater Vancouver areas, customers can order the new Starbucks ®
Blossoming Peach Tea Latte - an uplifting, aromatic blend of Earl Grey
tea and peach flavour, directly inspired by a popular handcrafted
beverage made in Starbucks® cafes in China.
"At Starbucks, we continually draw inspiration from seasons, cultures
and traditions to create delicious, new handcrafted coffee and tea
beverages," says Richard Burjaw, vice president, Marketing, Starbucks
Coffee Canada. "Creating moments of connection is the hallmark of the Starbucks Experience. With beverages like the new handcrafted Blossoming Peach Tea Latte,
we're excited to connect our customers with global experiences in a way
that is customized for Canadian tastes. It's Starbucks Canada's homage
to Chinese New Year and this year we're proud to bring this to Canada's
largest cities and Starbucks largest Canadian markets. "
Peach Blossom is a traditional flower in China and a symbol of beauty,
love and longevity. A popular Chinese New Year celebratory beverage in
Starbucks China stores since 2008 made with black tea, Starbucks
Canada's interpretation caters to the country's palate. The beverage
begins with mellow and soothing Earl Grey tea and the delicate aroma of
peach, combined with the richness of freshly steamed milk, topped with
whipped cream and peach blossom sugar crystals.
While Canada is known as one of the biggest coffee markets in the world
with Canadians consuming 2 billion servings of hot coffee last year
according to NPD Group data1, Canada is also an important and growing tea market. NPD's research
also found that Canadians consumed 372 million servings of hot tea in
the last year.
The new Starbucks® Blossoming Peach Tea Latte joins other specialty tea
beverages that are gaining popularity in Starbucks® stores including
the Starbucks® Green Tea Latte , which reflects its Japanese influence,
made with matcha - and Starbucks® Chai Tea Latte - a
customer-favourite, which invokes the flavours of India and South Asia.
Starbucks® Chai Tea latte is the leading tea beverage in the company's
Canadian stores and one of the top five-selling beverages in the
country alongside Starbucks® espresso-based beverages and brewed
1 The NPD Group/CREST® year ending November 2013
The Greater Toronto and Greater Vancouver areas are the first cities in
North America to offer the Starbucks® Blossoming Peach Tea Latte, which
will be available for a limited time in participating stores starting
today until February 16 while quantities last. Starbucks has also
launched a 2014 Chinese New Year Starbucks Card available in
participating Starbucks® stores across Canada and as an eGift online.
The Starbucks Card celebrates the joyfulness and self-reliance of the
horse, this year's honored animal of the Lunar New Year. Customers
with a Twitter account can also tweet a beverage through Starbucks
Tweet-a-Coffee program. Visit www.starbucks.ca/tweetacoffee for details.
For more information, please visit Starbucks.ca.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.ca.
Image with caption: "Starbucks Canada Handcrafts New Blossoming Peach Tea Latte in Celebration of Chinese New Year (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20140127_C5181_PHOTO_EN_35856.jpg
Image with caption: "Starbucks Canada Handcrafts New Blossoming Peach Tea Latte in Celebration of Chinese New Year (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20140127_C5181_PHOTO_EN_35857.jpg
SOURCE: Starbucks Coffee Canada
For further information: