Patent granted in Australia adds to Company's IP portfolio
TORONTO, June 17, 2014 /CNW/ - Sprylogics International Corp. ("Sprylogics" or the "Company") (TSXV:
SPY), a technology provider of local mobile search and messaging solutions
for consumers and businesses is pleased to announce that it has been
granted a new patent in Australia for a "System and Method for Adding
Advertisements to a Location-Based Advertising System". This addition
compliments the Company's existing grant of this same patent in Japan.
Australian Patent No. 2010279620 was granted on May 1, 2014, and it is
described as follows:
A location-based advertising system automatically analyzes messages
posted on social networking systems or other publicly accessible or
private computer systems for posting messages for viewing by others.
The messages are analyzed to identify messages that contain offers,
such as offers that may be construed as location-based offers.
Information about the offers is extracted from the messages and placed
in a database. The database may be used by a location-based advertising
application to send advertisements to targeted users or to respond to
users who are qualified according to their current or recent geographic
location. Optionally or alternatively, merchants may send messages,
such as e-mail messages or instant messages (IMs), to the system to
notify the system of offers. These messages are also analyzed and
information about their respective offers is extracted and placed in
"This new patent in Australia combined with the recently granted patent
in Japan (see press release dated February 3, 2014) is related to
important features in our Poynt-Enabled SDK and Poynt App, pertaining
to the monetization of location-based search intent", said Marvin
Igelman, CEO of Sprylogics. "We are pleased to widen our global reach
with this relevant and valuable patent, and we anticipate obtaining
further grants of this patent in other countries in the future."
Sprylogics International Corp. enables telecom operators, messaging and
mobile application providers to introduce new revenue streams into
their apps with its "Poynt-Enabled" SDK. "Poynt-Enabled" brings
monetization related to the user's search intent, while increasing
loyalty, engagement and usage activity levels. Sprylogics semantically
aggregates and distributes useful local content by making it searchable
via its patented geographical and contextual targeting technology.
Sprylogics also markets Poynt; an award winning, all-in-one mobile local
search App that has garnered over 20 million downloads. Both products
have a common focus on enhancing the mobile user experience, enabling
users to do more "without leaving the app", while monetizing via local
search results and transactions.
Visit www.sprylogics.com, or follow @poynt on Twitter. Download the Poynt App on your smartphone
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Cautionary and Forward-looking Statements - Statements contained in this news release, which are not historical
facts, are forward-looking statements that involve risk, uncertainties
and other factors that could cause actual results to differ materially
from those expressed or implied by such forward-looking statements.
There can be no assurance that such statements will prove to be
accurate and actual results and future events could differ materially
from those anticipated in such statements. All forward-looking
statements included in this news release are based on information
available to the Company on the date hereof. Forward-looking
statements are subject to known and unknown risks, uncertainties and
other factors that could cause actual results of Sprylogics to differ
materially from the conclusion, forecast or projection stated in such
forward-looking statements. These risks, uncertainties and other
factors include, but are not limited to factors referenced in
Sprylogics' other continuous disclosure filings, which are available
at www.sedar.com. Readers should not place undue reliance on these forward-looking
statements. The Company assumes no obligation to update any
forward-looking statements, except as required by applicable securities
SOURCE: Sprylogics International Corp.
For further information:
Sprylogics International Corp. | David Berman, CFO
(905) 761-9200, Ext. 21 | firstname.lastname@example.org | www.sprylogics.com