First-ever Canadian Olympic line of 170 clothing and footwear pieces
specially designed by adidas for high performance training
New adidas Canadian Olympic training shoe to become part of the Olympic
Team's podium uniform
Available now at 170 Sport Chek stores across the country and on SportChek.ca
TORONTO, Nov. 6, 2013 /CNW/ - Sport Chek, the Official Sports Store of
Canada's Olympic Team, today unveiled the first-ever adidas Canadian
Olympic Team High Performance Collection of apparel and footwear.
The Olympic-branded collection includes Terrex Boots, Compression
Shorts, Stretch Primaloft Jackets, Techfit Short Sleeve Tops, an
Ultimate 3-Stripe Fleece Full Zip Hoody as well as socks, gloves,
sandals, sports bras and base layers. By incorporating adidas
technologies such as Climalite, Climawarm and Techfit, the clothes
optimize the athlete's performance by improving muscle efficiency,
increasing moisture-control and providing insulation in colder
Included in the collection is the all-new Canadian Olympic 'Adipure
Crazy Quick' running shoes that Canadian Olympians will be wearing on
the podium at the 2014 Olympic Games in Sochi.
Sport Chek, adidas and the Canadian Olympic team announced the
ground-breaking partnership several months ago. Today is the first
time that the collection of more than 170 items is unveiled to the
public and Canada's Olympic team.
In addition to being joined by leading Canadian Olympians, Sport Chek
today is highlighting exceptional amateur athletes in six communities
across the country - and said that the new adidas Canadian Olympic Team
High Performance Collection is truly designed for athletes training at
all skill levels.
"This is the most accessible and highest performance line of Olympic
clothing that Canadians have ever seen," said Michael Medline,
President of Canadian Tire Sports and Sport Chek. "We are so proud to
partner with adidas and Canada's Olympic team to provide performance
apparel and bring this entire collection to Canadians and athletes at
170 Sport Chek locations across the country."
"We are thrilled to launch the adidas Canadian Olympic Team High
Performance Collection today with our partners - the Canadian Olympic
Committee and Sport Chek," said Jim Gabel, President of adidas Group
Canada. "As we approach the Sochi 2014 Olympic Winter Games, and
athletic training kicks into high gear, we are proud to provide
Canadian athletes at all levels with apparel and footwear that will
enhance their performance."
"This clothing was designed specifically to inspire athletes with
performance apparel whether they are training for the Games, competing
locally or cheering from hometowns across Canada," said Marcel Aubut,
President of the Canadian Olympic Committee. "Arming our athletes with
the best possible training attire is paramount to achieving athletic
success, and it is great to see this high level of support for sport in
Seven of Canada's Olympic hopefuls including Chris Del Bosco, Erik Guay,
Charles Hamelin, Kaillie Humphries, Meaghan Mikkelson, Jon Montgomery
and Maëlle Ricker are part of Sport Chek's marketing campaign to
celebrate the Collection, which is now available in Sport Chek stores
and online at SportChek.ca. Canadian Tire and Sports Experts, also
Premier National Partners of the Canadian Olympic Committee, will carry
select items in-store nationwide as of November 30, 2013.
About FGL Sports:
FGL Sports Ltd. is Canada's largest national retailer of sporting goods,
offering a comprehensive assortment of brand-name and private-brand
products and operating more than 400 stores from coast to coast, under
the following corporate and franchise banners: Sport Chek, Sports
Experts, Atmosphere, National Sports, Intersport, Nevada Bob's Golf,
Hockey Experts, the Tech Shop, Pro-Hockey Life and S3. FGL Sports also
has websites for several of its corporate and franchise banners which
can be accessed through its main website at www.FGLSports.com.
About adidas Group:
adidas is a global designer, developer and marketer of athletic
footwear, apparel and accessories with the mission to be the leading
sports brand in the world. adidas Canada is part of the adidas Group
and is the largest sporting goods company in Canada with over 1,200
employees in the corporation including brands such as Reebok,
TaylorMade and Rockport.
About the Canadian Olympic Committee:
The Canadian Olympic Committee leads the achievement of the Canadian
Olympic Team's podium success and advances Olympic values in Canada.
Independent and predominantly privately funded, the Canadian Olympic
Committee delivers resources that Canada's elite athletes need to
perform at their best and Give Their Everything every day. The backbone of Canada's Olympic movement, the Canadian
Olympic Committee works with National Sport Federations to prepare the
Team for the Olympic, Youth Olympic and Pan American Games. By sharing
our athletes' stories, we inspire all Canadians through the power of
sport: 24 hours a day, 7 days a week, 365 days a year.
SOURCE: FGL Sports Ltd.
For further information:
Brendon Arnold (For Sport Chek)
Martha Heeney (For Sport Chek)
Melanie Cammalleri (For adidas)
Category Brand Planner
Canadian Olympic Committee Media Office:
Luc Beaudin, Coordinator, Communications and Media Relations
Jane Almeida, Manager, Media Relations
Tel: 416-324-4120 / Cell: 416-540-1788
Dimitri Soudas, Executive Director Communications
Tel: 416-324-4136 / Cell: 289-388-6419