Sport Chek hits a home run, partners with Canadian baseball star Brett Lawrie
Superstar athlete adds swagger to the FGL Sports family of brands
TORONTO, July 24, 2012 /CNW/ - Sport Chek today announced its partnership with Canadian baseball star Brett Lawrie. From the weight room to the playing field, Brett Lawrie embodies an intense work hard, play hard attitude that has made him one of the most talked about professional athletes in Canada. Known for his extreme dedication to fitness, Brett will work with Sport Chek, Sports Experts and National Sports to provide Canadians with the inspiration they need to achieve their personal best.
"Sport Chek is focused on inspiring Canadians to live healthy, active lives," said Michael Medline, President, FGL Sports Ltd. "With Brett Lawrie's obvious dedication to fitness and dedication to his sport, this partnership is the right fit. Working together, Sport Chek and Brett will help inspire Canadians of all fitness levels to find their personal best."
The partnership kicks off with an autograph signing at the Leaside Sport Chek location in Toronto today, July 24, from 12:45 p.m. - 1:45 p.m.
"Since my little league days in B.C., Sport Chek was my go-to store for all things sports. Picking up that new bat or glove made me feel one step closer to accomplishing my sporting dreams," Lawrie said. "I'm excited to join Sport Chek to help Canadians to achieve their personal best - whether it's pro sports, running a half marathon or walking that first kilometre."
Sport Chek is committed to inspiring Canadians to live active, healthy lives. As the largest sporting goods retailer in Canada, Sport Chek offers consumers an array of sporting goods, apparel and footwear, through an extensive selection of popular brand name products as well as many private label products. Visit sportchek.ca for more information.
About FGL Sports
FGL Sports Ltd., formerly The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Nevada Bob's Golf, Hockey Experts, Fitness Source, and S3. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.FGLSports.com.
About Brett Lawrie
A product of Langley, British Columbia, Lawrie has already become one of the best Canadian players in Blue Jays history. Brett was the highest-drafted Canadian position player ever, going 16th overall in the 2008 draft to the Milwaukee Brewers. His potent bat was evident right away, getting him to Double-A by 2009. In 2010 he led the Southern League in four offensive categories despite being the second-youngest player in the Double-A league, and in 2011, he hit .353 with a .661 slugging percentage in Triple-A before his Aug. 5 promotion to the majors. He got a standing ovation before his first home at-bat, and the next day became the youngest Jays player ever to hit a grand slam. Lawrie is used to having the entire country follow him; he was on Team Canada in the 2008 World Junior Baseball Championship, 2008 Olympics and the 2009 World Baseball Classic. Brett is represented by CAA Sports, a division of Creative Artists Agency (CAA), the world's leading entertainment and sports agency.
SOURCE: FGL Sports Ltd.
For further information:
Erika Molnar-Rioux
FGL Communications Manager
W: 403-717-1400 x. 1840
C: 403-585-2571
E: [email protected]
Kevin Galbraith
North Strategic
C: 647-456-3786
E: [email protected]
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