New to Canada, the Perfect Taste of REESE now in Spreadable (or Spoonable) Form
MISSISSAUGA, ON, June 23, 2015 /CNW/ - Reese lovers have a new reason to rejoice! Hershey Canada today announced the launch of Reese Spreads, the perfect combination of chocolate and peanut butter flavours in spreadable form. Based on the iconic Reese Peanut Butter Cup, new Reese Spreads will make snacking even more delicious and can be enjoyed on any food, anytime, anywhere. It's so good it will have Reese lovers eating it straight from the spoon.
"Reese Spreads delivers the authentic Reese flavours Canadians have known and loved for decades in a format that allows them to enjoy the classic brand in a whole new way," said Amruta Vaidya, Director of Marketing, Hershey Canada. "While it tastes great spread on your favourite snack, many people will love the taste so much they will want to dig in with a spoon and eat it straight from the jar."
Perfect for Recipes
Spoon it or spread it, Reese Spreads provide the perfect combination of chocolate and peanut butter flavours that can transform ordinary recipes into something extraordinary. From the simple pairing of Reese Spreads on an apple, banana or pretzel, to taking your dessert recipes to the next level, the snacking opportunities are endless.
Branded activations will be set up in major national markets, where Canadians will be asked #DoYouSpoon and invited to try Reese Spreads for themselves. Reese Spreads are now available in major retailers across Canada in 650g jars for a suggested retail price of $6.79.
To learn more about Reese Spreads, please visit us at www.hersheycanada.com/en/reese/.
About Hershey Canada
Hershey Canada Inc. is a wholly owned subsidiary of The Hershey Company (New York Stock Exchange: HSY) that distributes and sells confectionery, snack, refreshment and grocery products in Canada. Major brands include HERSHEY'S, JOLLY RANCHER, OH HENRY!, REESE, AND TWIZZLERS.
SOURCE Hershey Canada Inc.
For further information: Hayley Findlay, on behalf of Hershey Canada, (416) 355-7412, Hayley.Findlay@Ketchum.com