Special Appearance by Dr. Jane Goodall at Loblaws® store at Maple Leaf Gardens*

Jane Goodall Institute launches new sustainable coffee blend

TORONTO, Sept. 16, 2012 /CNW/ - (TSX: L) - Dr. Jane Goodall, best known for her groundbreaking research on the behavior of wild chimpanzees and her extensive work on conservation and animal welfare issues, is launching a new sustainable, certified organic coffee today at the Loblaws® store at Maple Leaf Gardens*.

The Jane Goodall Institute Blend has been developed in partnership with the Fresh Coffee Network, and it is roasted locally in small batches with ethically sourced African coffee from regions including Uganda, Tanzania, Ethiopia and the Democratic Republic of Congo. It is packaged in 100% post-consumer recycled material (Forest Stewardship Council certified) and is entirely compostable. The Jane Goodall Institute Blend coffee will be available at the Loblaws® stores in Toronto located at Maple Leaf Gardens* and at Queen and Portland.

Two dollars from each pound sold of the Jane Goodall Institute Blend goes directly to the Jane Goodall Institute of Canada.  Jane Goodall Institute's efforts protect African forests and chimpanzees while also improving the lives of local African communities.

Sunday, Sept 16th
10:00 am - 11:00 am

Loblaws® store at Maple Leaf Gardens*
60 Carlton Street, Toronto
In the Canteen
Dr. Jane Goodall
Jane Lawton, CEO, Jane Goodall Institute of Canada
Derek Zavislake, Co-founder, Merchants of Green Coffee and CEO, Fresh
Coffee Network 

About The Jane Goodall Institute of Canada

The Jane Goodall Institute of Canada (JGI) was founded in 1994 and is part of a dynamic network of Jane Goodall Institutes around the world.  JGI supports habitat conservation and chimpanzee protection programs in Africa and runs Jane Goodall's Roots & Shoots here in Canada - a powerful, global program that inspires and empowers youth to be active global citizens who can take action to create sustainable and positive change.  To learn more please visit JaneGoodall.ca

About the Fresh Coffee Network

Fresh Coffee Network is a growing network of local artisan roasters delivering the finest and freshest coffee in the market. We specialize in sustainable coffee and we proudly support JGI Canada's conservation efforts throughout coffee-growing regions in Africa. The highest quality certified arabica beans that make up the Jane Goodall Institute Blend are ethically sourced by Merchants of Green Coffee.  For more information please visit freshcoffeenetwork.com and merchantsofgreencoffee.com

About the Loblaws® store at Maple Leaf Gardens*
Loblaws® store at Maple Leaf Gardens* brings an innovative and vibrant urban food shopping experience, to a landmark building with a façade restored to its original glory and a revitalized interior respecting the spirit of its hallowed halls.  Among the stores' diverse offerings are an east meets west sushi bar, a pizza oven that serves made to order pizza, a complete ACE Bakery®, an open elevated kitchen with 14 in-house chefs, a patisserie featuring a stunning collection of treats and sweets, and a Tea Emporium® offering a supreme selection of the finest teas.

About Loblaw Companies Limited 
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.



SOURCE: Loblaw Companies Limited

For further information:

Loblaw Public Relations
pr@loblaw.ca / (905) 459-2500

The Jane Goodall Institute
kathleen@responsiblecommunications.ca / (416) 803-5597

Visit Loblaws.ca/60Carlton for more store details.

*Reg'd TM. Lic'd use

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