MONTREAL, Feb. 5, 2014 /CNW Telbec/ - SourceKnowledge, the leading
Canadian marketplace for video advertising, will be sending their CTO,
Stuart MacDougall, to speak at the upcoming Dx3 conference in Toronto.
The conference covers everything in digital and Stuart will be speaking
on March 5th at 4pm about the Connected TV phenomenon.
Connected TV became an area of intense interest at SourceKnowledge
throughout 2013. The tech team took a deep dive into the platform by
developing a movie channel for the Roku streaming device and releasing
it in Canada and the US in November. The channel, Movie Chick, is a
place for watching trailers for new and upcoming movies and also
provides quick access to showtimes using geo-location to display nearby
theaters. The Movie Chick channel was developed as an experiment, but
has seen some interesting early traction, garnering over 16,000
downloads in just two months, only furthering the SourceKnowledge
team's interest in Connected TV.
Stuart will head to Toronto armed with all the most interesting tidbits
that SourceKnowledge has collected from research and test offerings
such as Movie Chick. Connected TV is changing the way viewers consume
content on the biggest screen in the house and this has huge
implications for what is still the largest form of ad spending.
The conference will take place at the Metro Toronto Convention Center
with Stuart's talk from 4-5pm on March 5th. Registration is still open at http://www.dx3canada.com/.
SourceKnowledge is the leading marketplace for video advertising in
Canada. Brands and agencies trust SourceKnowledge to offer the largest
video ad inventory, ensure brand safety and viewability, as well as
push the envelope for multi-platform presence by being the authority on
emerging technologies such as connected TV. SourceKnowledge reaches
over 10 million unique users in Canada and 89 million unique users in
the United States (comScore, November 2013). Founded in 2009,
SourceKnowledge is located in Montreal with clients around the world.
For more information, please visit sourceknowledge.com.
Image with caption: "Sourceknowledge (CNW Group/Sourceknowledge)". Image available at: http://photos.newswire.ca/images/download/20140205_C7587_PHOTO_EN_36259.jpg
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