KINGSEY FALLS, QC, March 22, 2014 /CNW Telbec/ - As we celebrate the 22nd edition of World Water Day, Cascades is proud to reiterate its
objective to reduce water consumption: the Company is committed to
reducing its discharge of effluent to 10.6 m3 per tonne of saleable product by 2015. This target has been set out in
its 2013-2015 Sustainable Development Plan.
Continuous improvement, one drop at a time
Cascades' concern for protecting resources is nothing new. In addition
to looking after the future of our forests by promoting the use of
recycled fibres over virgin fibres, the Company has been investing in
finding methods to reduce its water consumption for a long time. In
2010, Cascades made a commitment to the continuous improvement of its
wastewater management by setting corporate targets and making them
When it comes to reducing wastewater, the Company is already a leader:
in 2013, its effluent discharge was 12.5 m3/tonne, compared with the Canadian pulp and paper industry average,
which is 61 m3/tonne, five times higher (Forest Products Association of Canada, 2011).
In 2013, Cascades saved the equivalent of 37 156 Olympic-sized pools of
water compared with the same tonnage manufactured with the Canadian
industry average of water flow. Having set a new target of 10.6 m3/tonne for 2015, the Company remains true to a guiding principle that
has driven it since the beginning: we can do better with less.
Water has always been a vital resource in the paper industry, for the
treatment and processing of fibres as well as a multitude of related
activities, such as washing, cooling and the production of steam for
Léon Marineau, Vice-President of Environment at Cascades, collaborates
with all the plants, implementing projects with a view to reducing
water consumption and helping the Company reach its target by the end
of 2015. In the coming months, a number of plants plan to implement new
projects, including a water tower, a filtration system for clarified
water and a flotator machine. "In all, these projects will result in
estimated water savings of more than 1 million cubic metres per year.
This is a significant step forward for us, and adds to our already
positive results," said Marineau.
In addition to its internal measures, Cascades is participating in the
development of an international method (WULCA - Water Use in Life Cycle
Analysis), which aims to incorporate water into the life cycle
analysis, yet another sign of its commitment to protecting this
"Cascades has long known that there are numerous advantages to limiting
the use of natural resources. In addition to having a real impact on
the environment, we also reap the benefits on a social level, since our
employees are proud to work for a Company that cares. Also, in terms of
money, reducing our resources intake translates into financial
savings," added Mario Plourde, President and Chief Executive Officer of
Throughout the implementation of its Sustainable Development Plan,
Cascades will be targeting projects such as these to maintain the
sustainable management of this invaluable resource, also known as "blue
gold." It hopes, too, that other companies will follow suit. For more
details about Cascades' initiatives in sustainable development, visit www.cascades.com/sustainable-development.
Founded in 1964, Cascades produces, converts and markets packaging and
tissue products that are composed mainly of recycled fibres. The
Company employs more than 12 000 men and women, who work in over a
hundred production units in North America and Europe. With its
management philosophy, half a century of experience in recycling, and
continuous efforts in research and development as driving forces,
Cascades continues to deliver the innovative products that customers
have come to rely on. Cascades' shares trade on the Toronto Stock
Exchange under the ticker symbol CAS.
SOURCE: Cascades Inc.
For further information:
Vice-President, Communications and Public Affairs
Green by Nature Blog: blog.cascades.com
Twitter: twitter.com/@CascadesDD | twitter.com/@CascadesSD | twitter.com/@CascadesInvest