Sony Style(TM) retail stores become premiere wireless destination with launch
of Rogers products and services

TORONTO, Aug. 5 /CNW/ - Sony Canada today announced the integration of Rogers wireless, Internet, and cable products and services into its Sony Style(TM) retail stores, positioning Sony Style as a premiere communications products destination in Canada. This partnership integrates software and services with hardware to give customers compelling and seamless entertainment solutions.

"Sony Style and Rogers are perfectly aligned in terms of fulfilling our customers' entertainment and communication needs, and we're so pleased that our customers are now in the position to realize significant benefits from the Sony Style/Rogers partnership," said Robin Powell, VP of the retail division at Sony Canada. "Sony Style customers will now have unique access to the combined offerings of Sony hardware and software along with Rogers' suite of wireless, Internet, cable and home phone services."

Customers can now select from a wide variety of wireless devices that can be activated in-store with offers on plans and cable/Internet service bundles from Rogers. Sony Style will also offer Rogers Rocket Sticks for Sony VAIO(R) computers, and Rogers Cable solutions, including Rogers HD receivers and HDPVR boxes, for Sony BRAVIA(R) LCD HD TVs.

Further differentiating itself from other wireless retailers, Sony Style will offer and demonstrate totally interactive entertainment solutions that bring Rogers' wireless, cable and Internet services together with Sony's cutting-edge hardware products. "We'll show our customers how easy wireless photo sharing is; capturing a photo with a Sony Ericsson Xperia(TM) X10, then sending it wirelessly to a Sony VAIO computer to edit and file, and in turn viewing it in beautiful HD on a Sony BRAVIA LCD HDTV".

    
    About Sony of Canada Ltd.
    -------------------------
    

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc(TM) players, BRAVIA(R) televisions, Cyber-shot(R) digital cameras, Handycam(R) Camcorders, VAIO(R) computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, and offices in Vancouver and Montreal, approximately 1,000 employees support a network of more than 500 authorized dealers and 62 Sony Style retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish(R) Canada, the United Way of Canada and Earth Day Canada.

SOURCE SONY OF CANADA LTD.

For further information: For further information: Tony Smith, VP Marketing Communications, Sony of Canada Ltd., tony_smith@sony.ca

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SONY OF CANADA LTD.

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