Sonnet™ gets in the game to cheer on the Toronto Raptors

#SonnetLovesRaps

TORONTO, May 20, 2016 /CNW/ - Since its introduction two weeks ago, Sonnet Insurance Company (Sonnet) has been joining Canadian fans to cheer on our teams. Now Sonnet celebrates the Toronto Raptors in the team's historic Eastern Conference Finals journey.

"At Sonnet, we know that Canadian sports fans are full of passion, enthusiasm, and optimism – and we want to feed that spirit," said John Rocco, Vice-President, Marketing at Sonnet. "We're joining the pride and excitement of Raptors fans taking part in this amazing playoffs moment."

Sonnet is giving fans the in-game experience through winning @Raptors Tweets of the Night and other spontaneous fan participation opportunities. During Game Four on May 23, the brand will be hard to miss on the sleeves of 20,000  t-shirts and full in-stadium advertising.

To engage with dedicated Raptors fans in Maple Leaf Square, Sonnet signage will appear on the Bremner Blvd screen, and the crowd will receive exclusive Game Four t-shirts.

Sonnet believes in amplifying fan experiences from coast to coast, by participating in the sports, arts and music that bring Canadian communities together.

About Sonnet

Launched in 2016, Sonnet Insurance Company (Sonnet) is a federally regulated insurance company. Our mission is to provide Canadians with an easy, transparent, and customized way to buy home and auto insurance online. Experience the future of insurance at Sonnet.ca, and say hello on Twitter, Instagram,Facebook and LinkedIn.


SOURCE Sonnet Insurance Company

Image with caption: "Sonnet is a proud fan of the Toronto Raptors (CNW Group/Sonnet Insurance Company)". Image available at: http://photos.newswire.ca/images/download/20160520_C8131_PHOTO_EN_695481.jpg

For further information: For media inquiries, please contact: Sarah Stevens, Manager, Communication, Sonnet, sarah.stevens@sonnet.ca, 416-986-9360; David Bradfield, Vice-President, Communication, Sonnet, david.bradfield@sonnet.ca, 647-223-5192

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