TORONTO, Jan. 13, 2016 /CNW/ - Soho Media Solutions announced today a
partnership with Yahoo Canada to use Soho Media's advertising platform,
InGame.Ad, to display digital ads triggered by real-time events across
Yahoo properties in Canada.
The partnership allows Yahoo Canada to offer additional premium
sponsorships to its advertisers and generate new ad revenue.
"The heart of InGame.Ad is harnessing the power of real-time data and
combining it with dynamic creative to deliver an engaging ad
experience," said Guillaume Delannoy, Soho Media Solutions CEO. "It's
all about delivering the right message to the right audience at the
With InGame.Ad, Yahoo Canada can display rich media ads triggered by
real-time data like sports scores, financial market indices and
changing weather conditions. Canadian advertisers can set up ad
campaigns to run against these triggers and serve them cross platform.
"Brands are looking for creative ways to engage consumers, on desktop
and mobile, and InGame.Ad is a vehicle that does that for our clients,"
said Claude Galipeau, Country Manager, Yahoo Canada.
InGame.Ad's list of triggers also includes tweets, which allow brands to
sponsor breaking news via a dedicated Twitter account; and video
uploads, which allow publishers to display video content from YouTube
and other platforms.
InGame.Ad can use the real-time data as both a trigger and as content
included in the creative. The result is advertising that adapts in real
time and provides the most relevant message based on the audience's
InGame.Ad easily integrates with a variety of ad servers and is both IAB
compliant and SafeFrame compatible.
About Soho Media Solutions
Soho Media innovates at the intersection of advertising technology,
content publishing and real-time data. Soho Media's products help
publishers monetize their content and brands connect with consumers.
Soho Media has offices in North America and Europe. Learn more at www.sohomedia.solutions and www.ingame.ad
SOURCE Soho Media Solutions
Image with caption: "Soho Media Solutions (CNW Group/Soho Media Solutions)". Image available at: http://photos.newswire.ca/images/download/20160113_C9775_PHOTO_EN_44605.jpg
For further information:
Soho Media Solutions