ATLANTA, April 21, 2014 /CNW/ - Softchoice, a leading North American
technology solutions and services provider, is delighted to announce
the appointment of Steven Gaeta as Vice President of Sales for the
Company's US East region. Mr. Gaeta brings more than 20 years of
complex technology sales and management experience having worked in
senior roles at Oracle, AT&T Global Services and, most recently, Dell.
"We are thrilled to welcome Steven to Softchoice," said David MacDonald,
President and CEO, Softchoice. "I believe his experience in developing
strong client relationships, his knowledge of the channel and ability
to lead and inspire great team performance will benefit Softchoice
immensely as he takes the reigns leading our sales organization in our
US East Region."
Mr. Gaeta has spent the last 14 years in progressively senior sales
leadership roles with Dell, most recently working as a Director of
Global Sales for Financial Services, Insurance and Telco/Media
verticals. In this capacity, Mr. Gaeta was responsible for all lines of
business, including servers, storage, networking, services and end-user
computing. His leadership helped restore the organization to a
performance-oriented, solution selling culture, positioning Dell to be
the #1 IT supplier, worldwide.
"I'm very excited to join an organization with a strong culture that
aligns with my own personal values around people and doing what's best
for the client," Mr. Gaeta said. "I believe in the strategic direction
of Softchoice and I'm very excited to help lead the US East team in
taking advantage of the growth opportunities available in the
marketplace and having some fun while doing it!"
In his new role with Softchoice, Mr. Gaeta will operate from the
company's Atlanta office.
As a leading North American provider of technology solutions and
services, Softchoice combines the efficiency and reliability of a national IT supplier with
the personal touch and technical expertise of a local solutions
provider. Softchoice's holistic approach to technology includes
solution design, implementation, asset management and cloud services,
as well as access to one of the most comprehensive and cost-effective
technology distribution networks in North America. With over 1,200
employees, Softchoice manages the technology needs of thousands of
corporate and public sector organizations across the United
States and Canada.
SOURCE: Softchoice Corporation
For further information:
Manager, External Communications
416-588-9002 ext. 222590