LoyaltyOne, Co. and Sobeys Sign New Cross-Canada, Long-Term Agreement;
Includes Sobeys-Owned Banners in Atlantic Canada, Québec and Western
STELLARTON, NS, June 24, 2014 /CNW/ - Sobeys and LoyaltyOne, Co., owner
of the AIR MILES® Reward Program, are expanding their relationship in
British Columbia, Alberta, Saskatchewan and Manitoba. The long-term
agreement announced today will bring the AIR MILES Reward Program to Sobeys, IGA, Thrifty Foods and Sobeys Liquor stores in Western Canada in the fall of 2014, and continues the
partnership in Safeway and Safeway Wine and Spirits stores across the West and a small number of locations in Northwestern
The AIR MILES Reward Program also continues at IGA, IGA Extra, Marché Bonichoix, Les Marchés Tradition and Rachelle-Béry in Québec; and at Sobeys, Foodland and Lawtons Drugs in Atlantic Canada. Current loyalty programs in Sobeys' Western Canada
stores and associated co-branded credit card products will transition
to the AIR MILES Reward Program when it is launched in the fall of
"Over the years, we have seen how much value and excitement the AIR
MILES Reward Program brings to our customers, and we are happy to
continue and expand on that momentum to offer more shoppers in Western
Canada an even more rewarding experience in our stores," says Marc
Poulin, president and chief executive officer, Empire Company Limited
and Sobeys Inc.
Extending the breadth of Canada's leading coalition loyalty program to
additional Sobeys' western locations creates even more opportunities
for AIR MILES Collectors to earn AIR MILES reward miles for everyday
purchases. Collectors can redeem their reward miles for more than 1,200
rewards options, including the Program's instant redemption feature,
AIR MILES Cash, which will be available at Sobeys stores where reward
miles are issued.
"The growth of strong Sponsor relationships is key to the success of the
AIR MILES Reward Program. Further strengthening and extending our
partnership with Sobeys will allow even more consumers to engage in the
Program and benefit from its value," says Andy Wright, president, AIR
MILES Reward Program.
Sobeys has been a valued Sponsor in the AIR MILES Reward Program for
more than 15 years. Collectors can get more information on nearby
Sponsors by visiting www.airmiles.ca.
About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys
has been serving the food shopping needs of Canadians for 107 years. A
wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys
owns or franchises more than 1,500 stores in all 10 provinces under
retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo,
Thrifty Foods, and Lawton's Drug Stores as well as more than 330 retail
fuel locations. Sobeys and its franchise affiliates employ more than
125,000 people. The company's purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.
About LoyaltyOne Co.
LoyaltyOne is a global leader in the design and implementation of
coalition loyalty programs, customer analytics and loyalty services for
Fortune 1000 clients around the world. LoyaltyOne's unparalleled track
record delivering sustained business performance improvement for
clients stems from its unique combination of hands-on practitioner
experience and continuous thought leadership. LoyaltyOne has over 20
years history leveraging data-driven insights to develop and operate
some of the world's most effective loyalty programs and
customer-centric solutions. These include the AIR MILES Reward Program,
North America's premier coalition loyalty program; a majority stake in
European-based BrandLoyalty, one of the largest and most successful
campaign-driven loyalty marketers outside of the Americas; and a
working partnership with Latin America's leading coalition program,
dotz. LoyaltyOne is also the owner of COLLOQUY, a group dedicated to
research, publishing and education for the global loyalty industry.
LoyaltyOne is an Alliance Data company. For more information, visit www.loyalty.com.
About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier
coalition loyalty program with more than 10 million active Collector
accounts, representing approximately two-thirds of all Canadian
households. The AIR MILES Reward Program allows Collectors to earn
reward miles simply by doing their everyday shopping at more than 240
leading brand-name Sponsors, representing thousands of retail and
service locations across Canada and leading global brands online. The
AIR MILES Reward Program also allows Collectors to indulge in more than
1,200 leisure, entertainment, merchandise, travel and a range of
accredited, environmentally-friendly lifestyle rewards. With AIR MILES
Cash, Collectors can also have the flexibility to instantly redeem
their AIR MILES reward miles in-store towards many every day and high
value purchases like gas, grocery, drug store items and home
improvement purchases at participating Sponsors.
Image with caption: "AIR MILES Reward Program logo (CNW Group/AIR MILES Reward Program)". Image available at: http://photos.newswire.ca/images/download/20140624_C8510_PHOTO_EN_41682.jpg
Image with caption: "Sobeys Inc. logo (CNW Group/AIR MILES Reward Program)". Image available at: http://photos.newswire.ca/images/download/20140624_C8510_PHOTO_EN_41684.jpg
SOURCE: AIR MILES Reward Program
For further information:
Sobeys Inc.: 902-752-8371, ext. 8455, firstname.lastname@example.org
AIR MILES Reward Program Media Office: 416-552-2352, email@example.com