#BetterFoodForAll Challenge asks for images of favourite summer sides
STELLARTON, NS, July 9, 2014 /CNW/ - Sobeys announced today its next
#BetterFoodForAll challenge, asking Canadians to share their favourite
side dish this summer for a chance to win a cooking lesson with Chef
Jamie Oliver in Toronto. Side dishes like coleslaw, corn on the cob,
grilled vegetables and fresh salads are the perfect accompaniment to
enjoying warm weather, backyard barbecues and dining al fresco.
From now to August 14, Canadians who post a photo and a brief
description of what makes their summer side better along with the
hashtag #BetterFoodForAll on Twitter or Instagram will be entered to
the contest. One person will win a trip for two to Toronto to attend a
cooking class hosted by Jamie Oliver.
"Summer is in full swing Canada, so join me and Sobeys on our better
food challenge and show me your ideas for standout summer sides," said
Jamie Oliver. "I can't wait to see what you come up with and look
forward to meeting the winner this fall."
Exclusive recipes created by Jamie Oliver, along with other inspiring
ideas, a photo stream featuring entries from coast to coast, and
contest rules can be found at www.betterfoodforall.com.
"Sobeys is the destination for Canadians who want to savour summer while
also eating better," said Gillian Kerr, Vice President of Brand
Marketing at Sobeys Inc. "We are focused on offering better food
experiences in our stores to inspire and encourage Canadians to enjoy
more fresh and tasty meals and side dishes this summer and throughout
About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys
has been serving the food shopping needs of Canadians for 107 years. A
wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys
owns or franchises more than 1,500 stores in all 10 provinces under
retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo,
Thrifty Foods, and Lawton's Drug Stores as well as more than 330 retail
fuel locations. Sobeys and its franchise affiliates employ more than
125,000 people. The company's purpose is to help Canadians Eat Better,
Feel Better and Do Better. More information on Sobeys Inc. can be found
About Jamie Oliver
Jamie Oliver is a phenomenon in the world of food. Most famous for his
Emmy-Award winning television series, Jamie Oliver's Food Revolution on
CBC, Jamie has become a campaigner for better school food and food
education. The Jamie Oliver Food Foundation has created an annual
global day of action - Food Revolution Day www.foodrevolutionday.com - inspiring people all over the world to stand up for real food, and
Canada has been one of the most active countries for the past two
His television programs are broadcast on Food Network Canada and the
accompanying bestselling cookbooks are published by HarperCollins
Canada. Jamie lives in London and Essex with his wife, Jools, and their
children, Poppy, Daisy, Petal and Buddy.
SOURCE: SOBEYS INC.
For further information:
High Road Communications for Sobeys Inc.