So Nice soy beverages feature new Canada Organic certification

TORONTO, March 1 /CNW Telbec/ - So Nice, Canada's favourite line of organic soy beverages, now bears the Canada Organic logo to further assure consumers of its organic authenticity. This logo guarantees that So Nice products contain at least 95 per cent organic ingredients. The Canada Organic certification symbol, now displayed on So Nice packaging, enables families to make educated choices at the grocery store(1) - where these products are found in the refrigerated foods section.

For many organic food consumers, the choice is clear-cut. They buy organic foods for their health and environmental advantages. Of course, determining which foods really are organic can be a challenge.

A recent survey conducted by Angus Reid Public Opinion for So Nice, shows that 57 per cent of Canadians who buy organic products are concerned that the foods and beverages they purchase may not in fact be truly organic.

"When consumers set out to find an organic product, they should be able to do so with a high degree of certainty," explains Brendan Kelly, Marketing Director, So Nice. "The new Canada Organic logo provides the assurance they need to truly know what they're purchasing. It ends any confusion associated with other manufacturers' vague statements about organic content."

This is great news for So Nice customers. It's also an important milestone for So Nice, a homegrown Canadian producer of organic soy beverages.

The seal of approval says a lot. It means that the company and its So Nice beverage line strictly adhere to the stringent new Canada Organic standards. When asked "which of the following pieces of information on the packaging gives you the most confidence that you are buying a truly organic product?" Just over two-thirds - or 67 per cent of Canadians surveyed (who purchase organic food) answered that they were influenced by the Canada Organic logo or a "certified organic" statement on the packaging.

Organic authenticity

So Nice is dedicated to the production of soy beverages made with certified-organic whole soybeans. These soybeans, grown exclusively in Canada and the U.S., contain no genetically modified organisms (GMOs). The company ensures the integrity of all its soy beverage ingredients, and the organic authenticity of its products - and strives to offer its customers good nutrition at a competitive price.

"At So Nice, the 'certified organic' designation and product integrity are extremely important to us," adds Kelly. "That's why we use only the best quality, only organic and only North American soybeans."

Sustainability initiatives

Commitment to sustainability runs deep throughout the So Nice organization. Consistent with its production and marketing of organic products, So Nice also:

    
    - purchases only certified organic soybeans grown exclusively in Canada
      and the U.S.;
    - operates production facilities in both Western and Eastern Canada to
      reduce the environmental impact of long-distance shipping;
    - uses environmentally-friendly packaging materials;
    - sources paper exclusively from eco-managed forests for the production
      of its gable cartons.
    

About So Nice

So Nice, Canada's leading organic soy beverage brand, enables consumers to make smart choices for a healthy lifestyle and a better world. Through the exclusive use of non-GMO, organic soybeans grown in North America in its range of good-tasting soy beverages and yogurts, So Nice is able to ensure its products meet the highest ethical standards. Made by Soyaworld Inc., Canada's industry-leading soy beverage company, So Nice products are produced at facilities in BC, Ontario and Quebec, thus minimizing the impact transportation of its goods has on the environment.

For more information about So Nice, please visit www.sonice.ca

About the Omnibus survey: Angus Reid Public Opinion conducted this online survey during the week of January 25, 2010, among 1,005 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error-which measures sampling variability-is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada.

(1) http://www.inspection.gc.ca/english/corpaffr/newcom/2009/20090624e.shtml

SOURCE SO NICE

For further information: For further information: Danielle Scheinman, Argyle Communications, (416) 968-7311 ext. 239, dscheinman@argylecommunications.com

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