Snuggle up Canada! Majority of People Turn to Cozy Comfort in Cough and Cold Season

Excel, the Number One Confectionery Brand in Canada Introduces New Excel Lozenges to Help Relieve Cough and Cold Symptoms

TORONTO, Nov. 22, 2012 /CNW/ - This winter millions of Canadians will suffer through headaches, nasal congestion, sore throats and coughs - just some of the symptoms that accompany the common cold.  To help Canadians alleviate their suffering and provide them with a little extra comfort, Excel®, the trusted and number one confectionery brand in Canada, is launching its first-ever lozenge in the cough and cold category, new Excel Lozenges.

A recent survey† commissioned by the makers of Excel Lozenges found that more than 90 per cent of Canadians say when choosing a cough and cold lozenge, it's important that the products address their symptoms.  While, according to Health Canada there is no way to prevent the common cold1, new Excel Lozenges are the only lozenge in Canada to contain menthol, eucalyptol and Vitamin C, therefore providing temporary relief of sore throats and nasal congestion as well as helping to alleviate coughs.

"Whether you're at home, work or playing, having a cold bogs you down and affects your daily life," says Chef Corbin Tomaszeski, Canadian celebrity chef. "As a father of three, I make sure my family gets lots of rest and eats a balanced diet, but it always feels like a matter of time before a cough or sneeze makes its way into our home.  I always turn to products I can trust.  New Excel Lozenges can help relieve cough and cold symptoms and play an important role in helping my family feel better, faster."

To find out more about the remedies and products Canadians seek during cough and cold season, the makers of Excel Lozenges asked Canadians what helps them feel better.

Canadians Cozy Up to Comfort When Battling a Cough and Cold
Canadians look for products that address their specific cough and cold symptoms and also seek comfort items to help them feel better when suffering through coughs and colds.  Temperature appears to have a role in what makes Canadians feel a little better with warm, soft blankets (60%), hot cups of tea (54%) or bowls of chicken soup (53%) leading Canadians' comfort go-to list.

Overall, younger Canadians between the ages of 18 and 34 are more inclined than older age groups to seek out comfort remedies. And females are significantly more likely than males to snuggle up and make greater use of cuddling up in a warm, soft blanket (71% vs. 48%) or their favourite pair of pyjamas (44% vs. 16%) to get through the winter blahs.

Tomaszeski recommends sharing some warmth with your family members and cuddling up with them when they're not feeling their best.  And, while only two in five Canadians opt to lie in bed all day when suffering through cough and cold symptoms, the majority of parents generally agree that it's important to stay in bed and rest.

"As a parent you want to protect your kids from everything, including germs," says Tomaszeski.  "However, when they're young they don't necessarily understand that coughing and sneezing are signs their bodies are fighting a cold.  Giving them extra cuddles may not get rid of their symptoms but it's a great way to comfort your kids and show them how much you love them."

1 Health Canada;; 2007

A Hot Cup of Tea and Chicken Soup for the Cold
Canadians also choose to warm themselves from the inside out when they're not at their best. Specifically, Canadians in Ontario, across the country to the west coast and out east to the Maritimes, prefer to warm up from the inside with a hot cup of tea during cough and cold season. Similarly, Canadians from coast-to-coast also continue to count on popular home remedies during cough and cold season with more than half (52%) admitting to slurping up chicken soup when they aren't feeling their best.

"Homemade comfort-style foods are my personal go-to cough and cold comfort remedy," says Tomaszeski.  "Whenever our home is taken over by a cough or cold we always turn to a hot bowl of chicken soup.  There is something about soup that brings up memories of my childhood and my mom comforting me that I want to pass on to future generations of my family."

Ahem; Sniffle; Cough and Sneeze.  Looking for a Little Relief?
Cough and cold lozenges that address their needs are important to Canadians (93%) as is a brand they trust (81%).

"We know Canadians look for brands they can trust when searching for products to meet a particular need," says Dan Alvo, Director, Marketing, Wrigley Canada. "Excel is a highly trusted Canadian brand and is best positioned to launch a new product into the lozenge category. We've brought a highly effective product into the marketplace, just in time for the cough and cold season. We trust Canadians will find it to be a product they can rely on when they are not at their best this winter season."

Available in Honey & Lemon, Cranberry & Blueberry and Extra Strong Menthol, Excel Lozenges are available at major retailers, including pharmacies and convenience and grocery stores, across Canada.  The manufacturer's suggested retail price is $1.39 for a 10 piece pack.

About Wrigley
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley's world-famous brands - including Extra®, Orbit®, Doublemint®, and 5® chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® - create simple pleasures for consumers every day. With operations in more than 40 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and approximately 70,000 Associates worldwide that are putting our Mars Principles into Action to make a difference for people and the planet through our performance.

For more information, visit

© 2012 Wm. Wrigley Jr. Company.  All rights reserved.  5, Extra, Orbit, Doublemint, Skittles, Starburst, Altoids and Life Savers and all affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its affiliates, Wrigley Canada Licensee.

†The survey was completed online between October 24 and October 31, 2012 with a sample of 1,502 Canadians, 18 years of age and older, using Leger Marketing. The margin of error for a representative sample of this size is considered accurate to within 2.53%, 19 times out of 20.

Image with caption: "Excel® is launching its first-ever lozenge in the cough and cold category, new Excel Lozenges. Excel Lozenges are the only lozenge in Canada to contain menthol, eucalyptol and Vitamin C. Available in Honey & Lemon (pictured), Cranberry & Blueberry and Extra Strong Menthol at major retailers. MSRP $1.39/10 piece pack. (CNW Group/Wrigley Canada)". Image available at:

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SOURCE: Wrigley Canada

For further information:

Sara Beckford 
Fleishman-Hillard Canada
O: 416.645.8184
C: 416.357.8540

Michelle Lefler
Wrigley Canada
O: 416.442.3273
C: 416.451.8110 

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