Excel Lozenges - Backgrounder and Tips Sheet - FINAL - 11.20.12.pdf
Excel, the Number One Confectionery Brand in Canada Introduces New Excel
Lozenges to Help Relieve Cough and Cold Symptoms
TORONTO, Nov. 22, 2012 /CNW/ - This winter millions of Canadians will
suffer through headaches, nasal congestion, sore throats and coughs -
just some of the symptoms that accompany the common cold. To help
Canadians alleviate their suffering and provide them with a little
extra comfort, Excel®, the trusted and number one confectionery brand
in Canada, is launching its first-ever lozenge in the cough and cold
category, new Excel Lozenges.
A recent survey† commissioned by the makers of Excel Lozenges found that
more than 90 per cent of Canadians say when choosing a cough and cold
lozenge, it's important that the products address their symptoms.
While, according to Health Canada there is no way to prevent the common
cold1, new Excel Lozenges are the only lozenge in Canada to contain menthol,
eucalyptol and Vitamin C, therefore providing temporary relief of sore
throats and nasal congestion as well as helping to alleviate coughs.
"Whether you're at home, work or playing, having a cold bogs you down
and affects your daily life," says Chef Corbin Tomaszeski, Canadian
celebrity chef. "As a father of three, I make sure my family gets lots
of rest and eats a balanced diet, but it always feels like a matter of
time before a cough or sneeze makes its way into our home. I always
turn to products I can trust. New Excel Lozenges can help relieve
cough and cold symptoms and play an important role in helping my family
feel better, faster."
To find out more about the remedies and products Canadians seek during
cough and cold season, the makers of Excel Lozenges asked Canadians
what helps them feel better.
Canadians Cozy Up to Comfort When Battling a Cough and Cold
Canadians look for products that address their specific cough and cold
symptoms and also seek comfort items to help them feel better when
suffering through coughs and colds. Temperature appears to have a role
in what makes Canadians feel a little better with warm, soft blankets
(60%), hot cups of tea (54%) or bowls of chicken soup (53%) leading
Canadians' comfort go-to list.
Overall, younger Canadians between the ages of 18 and 34 are more
inclined than older age groups to seek out comfort remedies. And
females are significantly more likely than males to snuggle up and make
greater use of cuddling up in a warm, soft blanket (71% vs. 48%) or
their favourite pair of pyjamas (44% vs. 16%) to get through the winter
Tomaszeski recommends sharing some warmth with your family members and
cuddling up with them when they're not feeling their best. And, while
only two in five Canadians opt to lie in bed all day when suffering
through cough and cold symptoms, the majority of parents generally
agree that it's important to stay in bed and rest.
"As a parent you want to protect your kids from everything, including
germs," says Tomaszeski. "However, when they're young they don't
necessarily understand that coughing and sneezing are signs their
bodies are fighting a cold. Giving them extra cuddles may not get rid
of their symptoms but it's a great way to comfort your kids and show
them how much you love them."
1 Health Canada; http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2007/2007_166-eng.php; 2007
A Hot Cup of Tea and Chicken Soup for the Cold
Canadians also choose to warm themselves from the inside out when
they're not at their best. Specifically, Canadians in Ontario, across
the country to the west coast and out east to the Maritimes, prefer to
warm up from the inside with a hot cup of tea during cough and cold
season. Similarly, Canadians from coast-to-coast also continue to count
on popular home remedies during cough and cold season with more than
half (52%) admitting to slurping up chicken soup when they aren't
feeling their best.
"Homemade comfort-style foods are my personal go-to cough and cold
comfort remedy," says Tomaszeski. "Whenever our home is taken over by
a cough or cold we always turn to a hot bowl of chicken soup. There is
something about soup that brings up memories of my childhood and my mom
comforting me that I want to pass on to future generations of my
Ahem; Sniffle; Cough and Sneeze. Looking for a Little Relief?
Cough and cold lozenges that address their needs are important to
Canadians (93%) as is a brand they trust (81%).
"We know Canadians look for brands they can trust when searching for
products to meet a particular need," says Dan Alvo, Director,
Marketing, Wrigley Canada. "Excel is a highly trusted Canadian brand
and is best positioned to launch a new product into the lozenge
category. We've brought a highly effective product into the
marketplace, just in time for the cough and cold season. We trust
Canadians will find it to be a product they can rely on when they are
not at their best this winter season."
Available in Honey & Lemon, Cranberry & Blueberry and Extra Strong
Menthol, Excel Lozenges are available at major retailers, including
pharmacies and convenience and grocery stores, across Canada. The
manufacturer's suggested retail price is $1.39 for a 10 piece pack.
Wrigley is a recognized leader in confections with a wide range of
product offerings including gum, mints, hard and chewy candies, and
lollipops. Wrigley's world-famous brands - including Extra®, Orbit®,
Doublemint®, and 5® chewing gums, as well as confectionery brands
Skittles®, Starburst®, Altoids® and Life Savers® - create simple
pleasures for consumers every day. With operations in more than 40
countries and distribution in more than 180 countries, Wrigley's brands
bring smiles to faces around the globe. The company is headquartered in
Chicago, Illinois, employs approximately 17,000 associates globally,
and operates as a subsidiary of Mars, Incorporated. Based in McLean,
Virginia, Mars has net sales of more than $30 billion, six business
segments including Petcare, Chocolate, Wrigley, Food, Drinks,
Symbioscience, and approximately 70,000 Associates worldwide that are
putting our Mars Principles into Action to make a difference for people
and the planet through our performance.
For more information, visit www.wrigley.com.
© 2012 Wm. Wrigley Jr. Company. All rights reserved. 5, Extra, Orbit,
Doublemint, Skittles, Starburst, Altoids and Life Savers and all
affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its
affiliates, Wrigley Canada Licensee.
†The survey was completed online between October 24 and October 31, 2012
with a sample of 1,502 Canadians, 18 years of age and older, using
Leger Marketing. The margin of error for a representative sample of
this size is considered accurate to within 2.53%, 19 times out of 20.
Image with caption: "Excel® is launching its first-ever lozenge in the cough and cold category, new Excel Lozenges. Excel Lozenges are the only lozenge in Canada to contain menthol, eucalyptol and Vitamin C. Available in Honey & Lemon (pictured), Cranberry & Blueberry and Extra Strong Menthol at major retailers. MSRP $1.39/10 piece pack. (CNW Group/Wrigley Canada)". Image available at: http://photos.newswire.ca/images/download/20121122_C2145_PHOTO_EN_21067.jpg
PDF available at: http://stream1.newswire.ca/media/2012/11/22/20121122_C2145_DOC_EN_21068.pdf
SOURCE: Wrigley Canada
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