SMUCKER FOODS OF CANADA CORP. ANNOUNCES COFFEE PRICE INCREASES

MARKHAM, ON, Aug. 20 /CNW/ - Smucker Foods of Canada Corp., a subsidiary of The J. M. Smucker Company, announced that it will increase the list price across all its Folgers coffee offerings effective Monday, October 25, 2010. This comes as a result of sustained increases in green coffee costs. Prices will increase by an average of 10 percent across the portfolio.

About The J. M. Smucker Company

For more than 110 years, The J. M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments.  Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 12 times, ranking number one in 2004. For more information about the Company, visit href="http://www.smuckers.com/">www.smuckers.com.

The J. M. Smucker Company is the owner of all trademarks, except Pillsbury is a trademark of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Société des Produits Nestlé S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder LLC, used under license.

SOURCE SMUCKER FOODS OF CANADA CORP.

For further information: For further information:

The J. M. Smucker Company

(330) 682-3000

Maribeth Badertscher

Vice President, Corporate Communications

Organization Profile

SMUCKER FOODS OF CANADA CORP.

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