Smog Alert - Take the bus in Laval for only $1!

LAVAL, QC, July 4 /CNW Telbec/ - Sunday, July 4, at the end of the afternoon, Environment Canada issued a smog warning for Monday in the local area. In keeping with its commitment, the Société de transport de Laval (STL) is therefore reducing the fare on its buses Monday, July 5, to just $1.

Launched in 2008, the Smog Alert initiative aims at promoting the use of public transit when the air quality deteriorates so much that it is below acceptable standards.

It has been estimated that the special $1 fare might prompt some 1500 motorists to leave their cars at home on smog days.

No other Québec carrier has adopted an incentive fare policy, under these circumstances, to improve the quality of the air.

This measure (which comes to an end on Labour Day, September 6) may well be repeated during the summer.

The STL, facts and figures

    
        - The STL operates over 20 million runs annually.
        - The overhaul of the bus network, made necessary by the extension of
          the metro to Laval, gave rise to a 28% increase in service, faster
          trips and more direct bus routes.
        - The frequency of buses outside rush hours, on evenings and
          weekends, has doubled on 12 lines since August 2009.
        - The fare policy is particularly designed to encourage families to
          use public transit: All adults paying their fare on weekends and
          holidays may be accompanied, free of charge, by up to five children
          age 11 and under. This policy also applies to every day in the
          summer, July 1 - Labour Day. In addition, the STL's $1 fares on
          summer smog days are a first in Québec.
        - It is also partnering with the Association québécoise de lutte
          contre la pollution atmosphérique, Vélo Québec, Communauto and The
          Carpooling Network to promote sustainable transportation in Laval.
        - All vehicles on its fleet use biodiesel B5.
        - The STL has its own pages on Facebook and Twitter, where it
          announces service notices and smog alerts.
        - The STL offers riders the opportunity to register on MySTL to
          receive notices on its bus routes that they usually take.
        - Since the roll-out, in 2009, of its vehicle scheduling control
          system, the STL's on-time performance has been on the rise, to over
          92%.
        - In February 2010, STL President Jean-Jacques Beldié received the
          Guy-Chartrand award, in the Public Transit Development and
          Improvement category.
    

SOURCE Société de transport de Laval

For further information: For further information: Marie-Céline Bourgault, Director, Communications & Marketing, Société de transport de Laval, 450 662-5429, mcbourgault@stl.laval.qc.ca


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