LAVAL, QC, July 1, 2013 /CNW Telbec/ - On July 1st, at the end of the
afternoon, Environment Canada issued a smog warning for July 2nd in the
local area. In keeping with its commitment, the Société de transport de
Laval (STL) is therefore reducing the fare on its buses on July 2nd to just $1.
Launched in 2008, the Smog Alert initiative aims at promoting the use of
public transit when the air quality deteriorates so much that it is
below acceptable standards.
It has been estimated that the special $1 fare might prompt some 1500
motorists to leave their cars at home on smog days.
No other Québec carrier has adopted an incentive fare policy, under
these circumstances, to improve the quality of the air.
This measure (which comes to an end on Labour Day, September 3) may well
be repeated during the summer.
The STL, facts and figures
The STL operates over 20 million runs annually.
The STL has rolled out its STLSynchro system, which informs transit users, in real time, about bus schedules
and progress along the routes.
The overhaul of its bus network, made necessary by the extension of the
metro to Laval, has given rise to a 32% increase in service, faster
trips, more direct bus routes and a greater frequency of buses outside
rush hours, on evenings and weekends on 12 routes.
The STL has also joined forces with the Association québécoise de lutte
contre la pollution atmosphérique, Communauto and the Carpooling
Network, to promote sustainable transportation in Laval.
The fare policy is particularly designed to encourage families to use
public transit: All adults paying their fare on weekends and holidays
may be accompanied, free of charge, by up to five children age 11 and
under. This policy also applies to every day in the summer, July 1 -
Labour Day. In addition, the STL's $1 fares on summer smog days are a
first in Québec.
All vehicles on its fleet use biodiesel B5.
The STL is registered on Twitter and has its own Facebook page, where it
announces service notices.
The STL offers riders the opportunity to register on MySTL to receive
notices on the bus routes that they usually take.
Since the roll-out, in 2009, of its vehicle scheduling control system,
the STL's on-time performance has been on the rise, to over 92%.
The STL has received a number of awards of distinction, including one
from the AQTR in 2010: the Grand Prix for excellence in mass transit,
positioning it as an outstanding corporation.
In 2011, the STL is prize winner of AQTR best communication advertising
campain for its Smog Alert Program.
In 2011, the STL undertook a feasibility study to examine the viability
of implementing an aerial tramway (gondola service) on its territory.
This study is an additional project over and above the measures in the
Sustainable Mobility Plan. The steps being taken in this regard are
supported by Ville de Laval, the Agence métropolitaine de transport and
In May 2012, the new service STL Solution mobilité durable has been launched. This program is for organizations concerned with
more efficient management of travel for their employees.
SOURCE: Société de transport de Laval
For further information:
Director, Communications & Marketing
Société de transport de Laval