Highest rated premiere in Slice™'s history
1.5 million page views in under 24 hours
For more information visit the media site at: www.ShawMedia.ca/Media
TORONTO, March 6, 2014 /CNW/ - Though it's a Season of Secrets, it's no
secret Canadians love Big Brother Canada on Slice. Big Brother Canada marked its return to Slice last night as the #1 entertainment specialty program across multiple key demos*. The hotly anticipated season two opener was
the highest rated premiere in Slice's history, breaking the show's own record from last year.
Big Brother Canada on Slice won the night as the #1 entertainment specialty program in the coveted
A25-54 and A18-34 demos*. Meanwhile, the show's viewers capitalized on
their many second screen opportunities: #BBCAN2 trended nationwide throughout the night and in to the morning; more
than 24,000 fans joined the new online community; and BigBrotherCanada.ca hit 1.5 million page views** in under 24 hours.
Big Brother Canada airs three nights a week on Wednesdays, Thursdays, and Sundays at 9pm ET/PT on Slice. The Big Brother Canada Side Show airs Thursdays at 10pm ET/PT. Big Brother Canada After Dark airs seven days a week from 2am - 5am ET/11pm - 2am PT.
*Source: BBM Canada PPM overnight data
**Source: Adobe Omniture Site Catalyst
SOCIAL MEDIA LINKS:
Twitter: @BigBrotherCA | @Slice_TV | @ShawMediaTV_PR | #BBCAN2
Instagram: @BigBrotherCA | #BBCAN2
Facebook: www.Facebook.com/BigBrotherCA | www.Facebook.com/Slice
Slice is a Shaw Media network.
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing
consumers with broadband cable television, High-Speed Internet, Home
Phone, telecommunications services (through Shaw Business), satellite
direct-to-home services (through Shaw Direct) and engaging programming
content (through Shaw Media). Shaw serves 3.3 million customers,
through a reliable and extensive fibre network. Shaw Media operates one
of the largest conventional television networks in Canada, Global
Television, and 19 specialty networks including HGTV Canada, Food
Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto
and New York stock exchanges and is included in the S&P/TSX 60 Index
(Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw,
please visit www.shaw.ca.
For further information:
For media inquiries, please contact:
Publicist, Slice and Twist TV, Shaw Media
Sr. Publicity Manager,
Lifestyle & Factual Channels, Shaw Media