Skin Care Brand NeoStrata® Canada Joins Forces with Canadian activewear brand Lolë

NeoStrata to take part in the 2015 edition of the Lolë White Tour™ across Canada

MONTREAL, March 25, 2015 /CNW Telbec/ - Canadian cosmeceutical brand NeoStrata teams up with women's activewear brand Lolë as Collaborating Partner for their infamous 2015 Lolë White Tour. NeoStrata will be the only skin care partner for the Tour and actively participating in their Canadian events this summer.

As one of the only dermatological cosmetic lines to develop their products in Canada, NeoStrata empowers women across the country to feel confident and beautiful in their own skin. With more and more emphasis on natural beauty, Sanofi Consumer Health, through its skin care brand NeoStrata, wants to bring its movement of creating products that directly address skin concerns and promote healthy skin, to the forefront. Just like taking care of your body and eating well, skin care should also be a part of a healthy, active lifestyle, and the collaboration with Lolë will allow NeoStrata to connect and engage directly with its audience.

"We are delighted to be working with another Canadian brand to help promote a healthy and active lifestyle," says Pascal Leduc, National Commercial Director, Sanofi Consumer Health. "NeoStrata and Lolë share so much of the same values of catering to women who actively seek well-being and the confidence to feel good in their own skin."

The 2015 Lolë White Tour is a series of unforgettable yoga events that will take place in major cities across Canada. Uniting thousands of people, all dressed in white as a symbol of peace, each stop promises to be a unique and vibrant experience for both the body and soul, guided by renowned yoga instructors and set to the soothing sounds of inspiring musicians.

NeoStrata will be joining Lolë at all Canadian locations, giving yogis and yoginis the opportunity to discover its wide array of skin care products catered to Canadian women. As Collaborating Partner of the 2015 Lolë White Tour, NeoStrata will be included in various marketing activations, including a booth presence at every event and cross-promotions at the retail level, giving NeoStrata a significant amount of visibility.

"Lolë is more than an activewear brand, it's a lifestyle" says Nathalie Binda, V.P. Marketing at Lolë. "Our commitment to getting people moving never stops and it is our mission to encourage, motivate and gather people together to light up their lives, their world and their environment. The Lolë White Tour is grounded in the brand's core principles: community, well-being, an active lifestyle and sharing!"

Lolë will also be featuring their new collection at an exclusive fashion show presented by NeoStrata, at World MasterCard Fashion Week in Toronto on March 26.

About Sanofi
Sanofi, a global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients' needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and the new Genzyme. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

Sanofi entities in Canada include Sanofi Canada (pharmaceuticals), Sanofi Pasteur (vaccines), Sanofi Consumer Health (cosmeceuticals, over-the-counter products and specialty care), Genzyme (rare diseases) and Merial (animal health). Together they employ close to 1,700 people across the country. In 2013 Sanofi companies invested $129.1 million in R&D in Canada, creating jobs, business and opportunity throughout the country.

About NeoStrata
As the first cosmeceutical brand in Canada, NeoStrata continues to develop leading-edge technologies that have been supported and endorsed by the medical community since 1991. As pioneers of AHA products, NeoStrata provides consumers with products that are results-driven. Independent clinical studies demonstrate the benefits of NeoStrata in reversing visible signs of aging. Today, NeoStrata products are sold in drugstores nationwide and are the dermatological solution of choice for healthy, younger-looking skin. NeoStrata products developed in Canada to answer to the specific needs of Canadians. NeoStrata is commercialized in Canada by Sanofi Consumer Health. For more information, please visit www.neostrata.ca.

About Lolë
Lolë nurtures the body and mind with fun, feminine, and beautifully designed activewear that is stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lolë collections truly reflect a modern lifestyle, and turn consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Every Day. Born in Canada and still entirely designed in Montreal, Quebec, Lolë clothing can be found at more than 1,500 retail outlets around the world, in Lolë Ateliers and online at www.lolewomen.com.      

 

SOURCE Sanofi Canada

Image with caption: "NeoStrata Logo (CNW Group/Sanofi Canada)". Image available at: http://photos.newswire.ca/images/download/20150325_C4658_PHOTO_EN_13535.jpg

For further information: Carine Sroujian, Tel: (514) 583-8156, Email: carine.sroujian@sanofi.com; Nadia Rahman, Telephone : 514-856-8754, Email : nadia.rahman@sanofi.com

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