Forecasts of snowy winter contribute to increased demand for skis and
boards at Sport Chek stores across Canada
CALGARY, Nov. 22, 2012 /CNW/ - After suffering through a terrible winter
last season, skiers and snowboarders are getting out the wax in
anticipation of fresh powder as forecasters are calling for a return to
a true Canadian winter. Sport Chek, Canada's largest national retailer
of sporting goods, answers the forecasts by offering the latest trends
in ski and snowboard gear.
Sport Chek has identified the major trends shaping the 2012/2013 ski and
Skis - 'Rockers' are back with their revolutionary arched shape, but this
year, they've added wider waist widths. In years past, skiers felt that
wider skis were strictly for powder and were difficult to use on
groomed conditions. Utilizing the camber and rocker technology, these
wider skis handle perfectly on groomed snow, while still providing
great float on powder. Top models include: Rossignol S7 Alpine Ski.
Ski Boots - New on the scene are the Ski/Ride Hike boots. With the pull of a
cord, these boots transform from having a stiff outer shell, to
allowing flexibility in the ankle. This technology is ideal for hiking
to find fresh powder or walking through the lodge. The days of stiff
boots and awkward lounge walking are over. Top models include: Salomon
Quest Series and Nordica Hell and Back Hike.
Snowboard Boots - Move over laces, and make room for the 'Boa'. This technology allows
boarders to tighten their boots with a turn of a knob. The Boa also
prevents boots from loosening while on the slopes. Top models with Boa
technology include: K2 Raider and the K2 Haven Boa.
Goggles - Digital has invaded the goggle industry. Oakley and Smith have both
released goggles that integrate music, a speedometer, vertical
tracking, smart phone connectivity, buddy tracking, jump analytics and
navigation. The digital display is crystal clear and is located in the
bottom corner of the lens. This 'Heads-up-Display' technology has
revolutionized the goggle industry and made these two items a 'must
have'. Top model: Smith I/O Recon. Oakley Airwave will be available
"There is no doubt Sport Chek is the home for all things ski and
snowboard this holiday season," said Jason Latreille, Head of
Snowsports, Sport Chek. "The hottest trends that Canadians will see on
the hills this season are all available in our stores from
coast-to-coast. From the die-hard riders to the "I'm just here for the
après-ski" crowd, we've got you covered. No one is more excited about
the return of the great Canadian winter than we are at Sport Chek."
In select stores, Sport Chek offers consumers a 'shop by appointment'
one-on-one experience to ensure the best product and fit are met for
your ski and snowboard purchases. Call your local Sport Chek to
determine availability of this service.
To determine availability of the product in-store or to purchase online,
please visit sportchek.ca.
About FGL Sports
FGL Sports Ltd., formerly The Forzani Group Ltd. is Canada's largest
national retailer of sporting goods, offering a comprehensive
assortment of brand-name and private-brand products, operating stores
from coast to coast, under the following corporate and franchise
banners: Sport Chek, Sport Mart, Athletes World, National Sports,
Sports Experts, Intersport, Econosports, Atmosphere, Nevada Bob's Golf,
Hockey Experts, Fitness Source, and S3. FGL Sports also has websites
for several of its corporate and franchise banners which can be
accessed through its main website at www.FGLSports.com.
SOURCE: FGL Sports Ltd.
For further information:
Public Relations Specialist
403-717-1400 ext: 1880