SIRIUS Satellite Radio Canada Launches Face the Music JUNO Awards Contest
with Best Buy Canada

    
                         Enter at www.sirius.ca/junos
    

TORONTO, March 3 /CNW/ - SIRIUS Canada, the country's leading audio entertainment company and Best Buy Canada today announced the launch of a special JUNO Awards version of SIRIUS' popular Face the Music Challenge game. The national name-that-tune style contest will award one lucky Canadian music fan a trip to St. John's, Newfoundland for the 2010 JUNO Awards on April 18th.

SIRIUS and Best Buy Canada's Face the Music Challenge will test Canadians' music mettle both in-store and online by asking participants to select the correct artist or song title based on a 30-second song clip. The Face the Music Challenge song choices mirror SIRIUS Canada's wide array of commercial-free music from channels featuring 60s pop hits and 80s hair bands to Canadian indie, opera, hip-hop, and country. To celebrate the 2010 JUNO nominees announced today, the Face the Music Challenge game awards bonus points for all Canadian songs that are answered correctly.

"We're excited to team up with Best Buy Canada and reward the ultimate Canadian music buff with a trip to the Junos," said Janet Langille, Vice President, Marketing, SIRIUS Canada Inc. "Showcasing Canadian artists and helping listeners discover new music in unique ways is something that has always been a priority for SIRIUS Canada."

The grand prize consists of round trip travel and accommodation for two to St. John's, VIP access to Juno FanFare, tickets to the live JUNO Awards, special dress rehearsal experience and $500 spending money.

Canadians can enter SIRIUS' Face the Music Challenge contest online at www.sirius.ca and beginning March 5 at www.bestbuy.ca/siriusjunos in addition to Best Buy Canada locations in Vancouver, Calgary, Toronto and Halifax.

The contest will be promoted extensively online and in-store with touch screen game kiosks, retail displays and Best Buy flyer advertising.

About SIRIUS Canada

SIRIUS Satellite Radio Canada, one of Canada's 50 Best Managed Companies, is the country's leading audio entertainment company with more than one million subscribers.

SIRIUS offers 120 channels of commercial-free music, premium sports, news, talk and entertainment programming from studios in Vancouver, Toronto, Montreal and New York. SIRIUS offers listeners unparalleled coast-to-coast signal coverage and digital quality sound broadcast from four high-orbit satellites.

SIRIUS is the Official Satellite Radio Partner of the CFL, NFL and NASCAR and broadcasts live play-by-play games of the CFL and NFL games. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, Barclays English Premier League and UEFA Champions League soccer.

SIRIUS products for the car, truck, home, RV and boat are available in more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples, The Source, Visions, Wal-Mart and 2001 Audio Video.

SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of light vehicle sales in Canada.

All SIRIUS programming is available for a monthly subscription fee of only $14.99. Visit www.sirius.ca to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

SOURCE SIRIUS CANADA

For further information: For further information: Jeff Roman, SIRIUS Canada, P: (416) 513-7434, E: jroman@siriuscanada.ca

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SIRIUS CANADA

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