SIRIUS Canada to Broadcast All 64 Matches of the 2010 FIFA World Cup South
Africa(TM) in English and French

    
    -   SIRIUS will broadcast every match in its entirety
    -   Soccer legend Giorgio Chinaglia hosts the "The Football Show"
        featuring live news and analysis throughout the tournament
    -   Toronto FC Captain Dwayne De Rosario co-hosts HSR's Hardcore Footy
        Show with Brendan Dunlop
    -   Broadcast schedule available at www.sirius.ca/worldcup
    

TORONTO, June 10 /CNW/ - SIRIUS Canada Inc., the country's leading audio entertainment company, announced today that it will broadcast all 64 matches of the 2010 FIFA World Cup South Africa(TM) live from South Africa from June 11 through July 11. SIRIUS Canada will broadcast every game in English and French.

"For soccer fans there is no bigger event than the World Cup and SIRIUS is excited to bring Canadian listeners all the action in both official languages," said Mark Redmond, President and CEO, SIRIUS Canada Inc. "For the entire month, SIRIUS will deliver every minute of every match so Canadian soccer fans can follow all the action."

ENGLISH AND FRENCH GAME CALLS

English language broadcasts of every World Cup match will be produced by ESPN Radio and will feature JP Dellacamera and Tommy Smyth. Dellacamera has called the last six FIFA World Cups(TM) for a variety of television networks as well as the past two Summer Olympic Games. Smyth has called more than 2,500 international matches from leagues all over the world and has worked three FIFA World Cups(TM).

French language broadcasts will be produced by Radio-Canada and will be hosted by Marie-Josée Turcotte. An experienced team of broadcasters including René Pothier, Philippe Germain, Guillaume Dumas, Jean Gounelle and Montreal Impact Head Coach, Marc Dos Santos will provide play-by-play and analysis.

The complete broadcast schedule is available at: www.sirius.ca/worldcup

LIVE WORLD CUP NEWS AND ANALYSIS

In addition to live play-by-play, SIRIUS will offer soccer fans live FIFA World Cup(TM) news and analysis leading up to and every day of the tournament.

    
    -   The Football Show: International soccer legend Giorgio Chinaglia and
        U.S. Soccer Foundation founding board member Charlie Stillitano will
        host special World Cup editions of their SIRIUS program, The Football
        Show, daily throughout the tournament. Chinaglia, a veteran of
        Italy's 1974 World Cup team, and Stillitano will offer extensive
        match previews, recaps and interviews with players and managers from
        around the world. Daily 7:00 pm ET. SIRIUS ch. 125
    -   World Cup Report: Chinaglia and Stillitano will do a daily World Cup
        report with Chris 'Mad Dog' Russo on SIRIUS' all-sports Mad Dog Radio
        channel. Weekdays 6:30 pm ET on SIRIUS' Mad Dog Radio ch. 123.
    -   World Cup Tonight Soccer Special: ESPN Radio's Doug Brown, Chuck
        Wilson and JP Dellacamera discuss the latest news, injury reports and
        upcoming matches in South Africa. Daily 6:00 pm ET. SIRIUS' ESPN
        Radio Ch. 120
    -   HSR's Hardcore Footy Show - South Africa 2010 Edition: Airing daily
        at 7pm and hosted by Brendan Dunlop with members of The Score's FIFA
        2010 World Cup(TM) coverage team. Co-hosting is Toronto FC captain
        Dwayne De Rosario (Mondays and Fridays) and former TFC member Rohan
        Ricketts. Nightly on Hardcore Sports Radio SIRIUS Channel 98.
    

About SIRIUS Canada

SIRIUS Satellite Radio Canada, one of Canada's 50 Best Managed Companies, is the country's leading audio entertainment company with more than one million subscribers.

SIRIUS offers 120 channels of commercial-free music, premium sports, news, talk and entertainment programming from studios in Vancouver, Toronto, Montreal and New York. SIRIUS offers listeners unparalleled coast-to-coast signal coverage and digital quality sound broadcast from four high-orbit satellites.

SIRIUS is the Official Satellite Radio Partner of the CFL, NFL and NASCAR and broadcasts live play-by-play games of the CFL and NFL games. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, Barclays English Premier League and UEFA Champions League soccer.

SIRIUS products for the car, truck, home, RV and boat are available in more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples, The Source, Visions, Wal-Mart and 2001 Audio Video.

SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of light vehicle sales in Canada.

All SIRIUS programming is available for a monthly subscription fee of only $14.99. Visit www.sirius.ca to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

SOURCE SIRIUS CANADA

For further information: For further information: Media Contact: Jeff Roman, SIRIUS Canada Inc., Tel: (416) 346-5157, Email: jroman@siriuscanada.ca

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SIRIUS CANADA

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