Solution delivers targeted, localized content in buses and kiosks
LJUBLJANA, Slovenia and BARCELONA, Spain, Feb. 15 /CNW/ - Sierra Wireless (NASDAQ: SWIR - TSX: SW) and Prumaro d.o.o., in coordination with local integrator Telos d.o.o., today announced a breakthrough advancement in digital media with the expansive deployment of Prumaro's GEM interactive multimedia system in 128 public buses and 64 kiosks throughout Slovenia's bustling capital of Ljubljana.
The GEM interactive digital signage application, powered by Sierra Wireless' AirLink(TM) Pinpoint X mobile communications gateway with embedded ALEOS(TM) intelligence and Mobitel's 3G broadband network, provides advertisers the ability to present extremely localized and timely promotional content in real-time to transit passengers and pedestrians. Customers can interact with the targeted display system directly or via SMS to vote, play games, win prizes, complete surveys and more. The high-precision GPS receiver integrated within the AirLink PinPoint X enables Prumaro to know the location of their signs at all times and allows the content to be highly relevant based on the location of the vehicle or kiosk.
"This solution is an excellent example of the added value created by the critical functionality of our AirLink product line," said Jim Lahey, Vice President, EMEA Operator and Enterprise Sales for Sierra Wireless. "By leveraging key ALEOS features, such as a consistent, reliable 3G connection, security, and remote control and configuration in combination with the value added integration services of Telos, we are able to provide Prumaro with a truly effective, highly relevant interactive multimedia solution."
Intelligence and Remote Management
Reliable and persistent connectivity is the key to Prumaro's state-of-the-art GEM multimedia solution, which is facilitated by the AirLink PinPoint X mobile gateway on the Mobitel HSUPA broadband network. The PinPoint X is powered by ALEOS embedded intelligence, which ensures a secure always-on, always-aware connection and enables robust remote configuration and control through the AirLink suite of management software. This comprehensive solution enables management of the GEM systems' network of displays and allows real-time content updates and dynamic adjustments that trigger extremely localized, and therefore relevant, promotions.
"With intelligent use of Mobitel's high-capacity data network and within close cooperation of Mobitel's and Telos's experts, we were able to offer Prumaro, our respected customer, with a truly effective, highly interactive multimedia solution, based on functionality offered by the AirLink PinPoint X gateway," said Danilo Tomšic, Chief commercial officer, Mobitel.
"We have been perfecting our out-of-home digital signage system for years, said Tomaz Kerin," CDO of Prumaro's GEM Interactive(R). "With the advancements in cellular broadband and intelligent devices like the PinPoint X, we are able to progress digital multimedia signage even further."
To find out more, visit Sierra Wireless at the Mobile World Congress event in Barcelona, Spain, from 15 to 18 February, 2010 in the Avenue at stand AV-36.
For more information about Sierra Wireless AirLink gateways and routers, please visit http://www.sierrawireless.com/en/productsandservices/AirLink.aspx. To contact the Sierra Wireless Sales Desk, call +1 (604) 232-1488 or e-mail email@example.com.
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Mobitel is the leading provider of advanced mobile telecommunication solutions for the Slovenian market. The company is also increasingly asserting itself also as a supplier of extensive and converging offers, created in collaboration with other members of the Telekom Slovenia Group.
For more information about Mobitel, visit www.mobitel.si.
Since 2007 Prumaro has held a patented solution for interactive external digital signage, which includes a content display conditioned by location, and the possibility of user interaction via mobile phones. Under its own GEM Interactive trademark, the company has developed an advanced market concept and software for managing complex digital signage networks. The GEM system solution facilitates adaptability re the design of mechanical infrastructure, which, in praxis, means that the system may be used for a great many applications worldwide.
By implementing its own testing and actual operational applications in a variety of environments, Prumaro has acquired valuable experience in management and marketing space on the system, as well as developing and assessing effective multimedia content based on user interactivity. For more information about GEM interactive solution, visit www.gem.si
About Sierra Wireless
Sierra Wireless (NASDAQ: SWIR - TSX: SW) is expanding the wireless world with a comprehensive offering of hardware, software, and connected services for mobile lifestyles and machine-to-machine communications. Our customers count on us to help them succeed with early access to new wireless technologies and innovative, reliable, high-performing solutions for a broad range of applications. For more information about Sierra Wireless, visit www.sierrawireless.com.
Aleos and AirLink are trademarks of Sierra Wireless. Other product or service names mentioned herein may be the trademarks of their respective owners.
Forward Looking Statements
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For further information: For further information: Sharlene Myers, Sierra Wireless, Phone: (604) 232-1445, firstname.lastname@example.org; Mette Hautemanière, Sierra Wireless, Phone: +33 1 46 29 94 17, Email: email@example.com