Siemens Hearing Instruments and The Walt Disney Company Help Children
Discover the Magic of Better Hearing


    
    -- Siemens teams with Disney to launch Mickey Mouse-themed hearing care
kit
    for young children with hearing loss --




    
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<p><location>TORONTO</location>, <chron>Oct. 29</chron> /CNW/ -- Siemens Hearing Instruments, a division of Siemens <location>Canada</location> Limited, together with The Walt Disney Company, are proud to introduce the new Disney Pediatric Kit for children with hearing loss. The kit features a special edition lunchbox with hearing instrument accessories, a plush <person>Mickey Mouse</person> doll and an exclusive Disney storybook about adapting to life with hearing loss.</p>
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<p>Up to six of every 1,000 babies born in <location>Canada</location> have a hearing loss, including profound deafness.(1) As children grow, incidence increases due to various causes; hearing difficulties and/or loss eventually affect up to at least 1.4 million children (18 years or younger) in <location>North America</location>, to some degree.(2) Of course, each child has their own specific needs and preferences.</p>
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<p>"Now, the world's most famous set of ears is helping young children learn about hearing loss and cope with their condition," stated <person>Dr. Thomas Powers</person>, vice president of audiology and professional relations at Siemens Hearing Instruments, Inc. (US).</p>
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<p>The kit will be made available to Canadian and American audiologists compliments of Siemens, for distribution to all children who are fit with any Siemens hearing instrument appropriate for pediatric use. The kit includes a <person>Mickey Mouse</person> plush doll, hearing aid use and care instruction book, dehumidifier, air puffer, stethoset, tool set, and battery tester. The kit can also be used by children as a lunchbox.</p>
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<p>The kit will also be accompanied by a new Disney book created exclusively for Siemens, Three Cheers for Bunny's Ears!, which details the adventures of <person>Mickey Mouse</person> and Bunny, a brand new <person>Mickey Mouse</person> Club House character who thrives with hearing loss.</p>
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<p>"By teaming up with Disney and <person>Mickey Mouse</person>, one of the most beloved characters in family entertainment, we want to create a meaningful, fun and educational way to connect with pediatric patients and their parents," said <person>Jeff Malpass</person>, Vice President of Sales for Siemens Hearing Instruments in <location>Canada</location>. "We want our audiologists to be seen as a resource and partner for their patients, helping to ease the transition to living with hearing loss by providing children with some familiar characters who are experiencing a similar situation."</p>
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    Teaming with Audiologists
    
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<p>Both the Disney Pediatric Kit and Three Cheers for Bunny's Ears! will only be available through participating audiologists across <location>Canada</location>. To participate in this exclusive program and to receive the kits, books and materials with their order for hearing instruments, audiologists should request the materials from their local Siemens Sales Representative. Three Cheers for Bunny Ears! is being translated into French and will be released in that language in the near future.</p>
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<p>(1) The Canadian Academy of Audiologists and The Hearing Foundation of <location>Canada</location>, 2002</p>
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    (2) MarkeTrak VII, 2000

    About Siemens in Canada
    
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<p>Siemens is one of the largest and most diversified companies in the world of electronics and electrical engineering, operating in the industry, energy and healthcare sectors. The company has approximately 6,000 employees in <location>Canada</location>, working to develop and manufacture products, design and install complex systems and projects, and tailor a wide range of solutions for individual requirements. For almost 100 years in <location>Canada</location>, Siemens has stood for technical achievements, innovation, quality and reliability. Sales for Siemens in <location>Canada</location> for fiscal 2008 (ended September 30), were <money>$2.6 billion</money> CAD.</p>
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    A propos de Siemens au Canada
    
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<p>Siemens est l'une des entreprises les plus importantes et les plus diversifiees au monde en electronique et electrotechnique, active dans trois secteurs : Industrie, Energie et Sante. Les quelque 6 000 employes au <location>Canada</location> travaillent a elaborer et fabriquer des produits, a concevoir et installer des systèmes et projets complexes, en plus d'elaborer un vaste eventail de solutions exclusives. Depuis près de 100 ans au <location>Canada</location>, Siemens est synonyme de realisations techniques, d'innovations, de qualite et de fiabilite. Les ventes de Siemens au <location>Canada</location> s'elevaient a 2,6 milliards $ CAD a la fin de l'exercice 2008, le 30 septembre dernier.</p>
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<p>For more information about Siemens Hearing Instruments and to locate a Preferred Siemens Business Partner who can provide a personalized hearing management plan, call 866-505-8891 or visit the Siemens Hearing Instruments web site at <a href="http://www.siemens.ca/hearing">www.siemens.ca/hearing</a>. For more information, visuals or product samples, or to arrange an interview with a Siemens Hearing Instruments spokesperson, please contact <person>Tina Hunter</person> Tel: (732) 529-3638.  Fax: (732) 562-6640. E-mail: <a href="mailto:tina.cecere-hunter@siemens.com">tina.cecere-hunter@siemens.com</a></p>
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For further information: For further information: Tina Hunter of Siemens Hearing Instruments, Inc., +1-732-529-3638, or Fax, +1-732-562-6640, tina.cecere-hunter@siemens.com Web Site: http://www.siemens.ca/hearing

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